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Entries in Consumers (1)

Tuesday
Nov152016

Looking Slightly Over The Horizon

If you are in any business, you always "look ahead" in one fashion or another.

It might just be a case of "what's up with the immediate future?" are there any signposts that will provide some reference points.

There are all sorts of variables, everyone jumps on the digital wagon, pressures from all sides, customers increasingly demanding more, and lets not forget the legion of experts.

We could keep on going, but you surely grasp our direction.

Lets focus on the auto business in Canada. Yes..you need to move iron for the business to flourish.

Yes again...2016 will be a record year for new vehicles, on top of a record 2015. While the signals during the past couple of months are cautionary.

Looking slightly over the horizon, 2017 is looming larger and larger.

Between digital here and there, all sorts of software, processes, experts, mobility, AV's you still have to look over the horizon and craft some sort of vision for 2017.

Better yet, which dots are you going to connect? The ones that everyone is talking about? The ones that you uncovered and no one is talking about? Agreed its easy to go with the flow and connect the same dots as everyone else.

A few points for your consideration...

  • The auto business is on a mission to increase variables, models, and complexity.
  • At the same time 20% of the models generate 80% of the sales.
  • As a dealer if you think that having a smooth, efficient process in your showroom, or service drive through is a key to success...you have a problem.
  • As a customer, after doing all the online diligence for model XYZ, knowing the price, the incentives, researching the value of your trade in, e-mailing the dealer, setting an appointment...suddenly the metal does not resonate...you have a problem.

Its a brave new "auto business" world looming on the horizon for 2017 in Canada.