Its the Pebble Beach week end.
We hope that you are taking advantage of the Dog Days of Summer by being outdoors more often, and partaking in activities that require warm weather. Yes...mowing the lawn is such an activity as an example.
Or taking a hose and bucket to wash your car or cars...Zen of Washing.
Back in the early days of social media the thought vector was to move iron, influence folks by using social media as an additional lever in the marketing arsenal. Today its more likely that social media is used as an ego booster for the participants, lets boost the ego first, then lets see if some iron will move in one fashion or another.
You have to wonder........
Besides seeing stuff that is truly "head scratching"...you wonder again.
You know our thoughts on Premium Economy, if you ever wondered the thought process behind it...
We take into consideration what the investment is that we have to make, what's our gross sales potential, what's the net sales potential after cannibalization effects and what's the margin we make on the car," explained Ola Kaellenius, Mercedes board member for sales and marketing. "Then we run that through the machine, and if we get a net present value that meets our targets, we go for it."
"The trick is to use globally networked production plants employing standardized equipment and machines that build cars off scalable modular architectures," said Markus Schaefer, Mercedes production and supply chain head.
July Canadian Sales
A modest increase from the previous year, but still an increase continuing a hot streak so far this year. Will it continue to the end of the year? What do you think? Our thoughts...the second half of this year will present increasing challenges for several manufacturers.