We continue our conversations with The Colonel this week.
Q: Colonel, we notice that most automotive pundits take a narrow perspective, overlooking many relevant factors and variables.
A: Guys...you really want to get me going and rant this morning. Narrow perspective is being polite on your part. Perhaps most folks are trying to keep it simple when its increasingly complex.
Q: The auto business and the product is evolving into a complex environment of interconnectedness.
A: Yes it is, but until you talk about disconnected, presumably stand alone points/facts its simpler, and easier. Communicating disconnected morsels, while generating content.
Q: Its a narrow perspective, and misses the full spectrum.
A: Yes it does...way back in the day everyone knew something about cars, there was a ton of pedestrian knowledge (if you could call it that) floating around. Its not different today, there is a propensity of pedestrian knowledge being disseminated on a daily basis.
A: The product is increasingly complex, and disruptive. The business is moving into another phase, and stage.
Q: Yes it is...I agree. The pedestrian knowledge is at least one phase behind; primarily dealing with the past. Its driving with the rear view mirror.
A: Folks in the auto business go to a myriad of conferences, and derive a myriad of take aways.
Q: Its the human condition that if its communicated at a conference its "valid". Conveniently omitting that by the time it reaches a conference its pedestrian knowledge, its mainstream, its common, it lost its edge.
Q: There's content in Strada from years ago, that is disseminated today as novel perspectives.
A: Glad that you guys understand...that Strada is ahead...we don't follow, we lead.
Q: Could you call this pedestrian knowledge a form of "autotainment" (automotive entertainment)?
A: Absolutely, publications need to generate content, need is say more....
Q: If you omit to connect a few points/perspectives there is the real possibility of arriving at the incorrect conclusion, conveying the wrong message.
A: Brilliant deduction...there is a lot of s%&t going around.
Q: Its probably easier to monetise, and attract advertisers if its simplistic, while missing the real issues.
A: You have a point...probably is easier to monetise.
Q: Easier to disseminate "morsels", to try and monetise narrow perspectives, to bow down to guilds.
A: Yes...and its archaic, its bureaucracy, its upholding the past while suffocating the future. I can keep on going...better stop.
Q: Do you think it will change?
A: I don't think so, its an established order, the bureaucracy, the guilds, the narrow view, its enduring. Keep in mind that change requires an additional effort.