Photo Gallery
Login
Powered by Squarespace

Entries in Ram (2)

Monday
Nov102014

Pick Up Battles

There is a serious philosophical pick up battle that is preparing itself. 

Perhaps you remember when pick ups were physically much smaller, most had 8 foot boxes, a fender side was a toy truck. They were made out of steel with a wood floor in the box, the rear step bumper was always an option. 

The simplicity of a pick up (compared to a car) was a cool factor...

The 1/2 ton pick up was for light work, the 3/4 ton remains the work tool, the 1 ton was a specialized tool. In the day manual transmissions were the choice especially in a 3/4 ton. Back to the simplicity, tradition.

Pick ups have grown dramatically in size through the years.

If there is one segment in North America that has not been "cracked" by imports its pick ups. The Detroit 3 own the segment, the F150 is the best selling vehicle in Canada for longer than many folks are alive. GM upholds the tradition of a GMC and Chevrolet truck. Chrysler in the early 1990's started the "big grille" trend.

With stricter fuel economy ratings on the immediate horizon, the landscape of the battlefield is clearly defined for all the contenders.

Lets focus on 1/2 tons since a 3/4 ton due to its GVW is usually above the fuel economy ratings. 

Ram: gets the ball rolling with the Eco Diesel V6 touting compact car fuel economy on a full size pick up. Its a good strategy to have a smaller diesel available to surpass the fuel economy ratings. 

GM: the redesigned pick ups, although competent, and full of features, for one reason or another did not capture the imagination. Bold grilles, smoother lines, full complement of luxury features. The other strategy deployed by GM is to revisit/re execute the mid size pick up. Mid size, small diesel engine...

Ford: focuses on weight, if you reduce weight, need a smaller engine, gain in fuel economy. Aluminum is the old school / classic way to reduce weight. Easy...lets do an aluminum pick up. 

It will be revealing in the ensuing months to observe which strategy is the best, and most enduring.

 

 

Tuesday
Jan082013

The Love Affair Endures

1962 Lincoln If you are of a certain age, you remember the various comments that cars in North America, were huge, with monster engines, not refined, heavy, land barges, gas guzzlers, and another gazillion describers. 

Back then the difference between a luxury car (Cadillac) and a regular car (Chevrolet) was substance with most components and size being bigger on the luxury car, than the regular car. Those old school luxury cars had a size advantage, as well as a performance advantage compared to regular cars, or European cars with 4 cylinder engines. 

They had an imposing physical presence, accompanied by performance to substantiate the presence.

The best selling vehicle in Canada is a Ford F Series (a pick up), could you compare an F Series to an old school Lincoln with a 460 cubic inch engine, and suicide doors on the 4 door version. 

Is a Ram the equivalent of an Imperial with a 413 cubic inch wedge motor, or a 440? 

Is a Silverado the equivalent of an Oldsmobile 98 with a 394 V8?

Is a GMC Sierra the equivalent of a Cadillac Fleetwood with a 429?

The old Cadillacs, Lincolns, Oldsmobiles, Imperials would pull any kind of trailer, same as a modern pick up. The old cars easily accommodated 5 passengers, same as a modern crew cab. The trunks were positively huge, comparable to a 5 and a half foot box on a modern crew cab with a short box. The old luxury cars were from the Detroit 3, same as modern pick ups...perhaps some things never change!

The old cars were body on frame, same as a pick up. Solid rear axle, some with leaf springs same as a pick up.

The old luxury cars were physically imposing, similar to a modern pick up.

Need we mention big gas tanks...

In 2012 F150's, Rams, Silverados, Sierras are 15% of the Canadian market, back in the day Lincolns, Imperials, Buicks, and Cadillacs were 15% of the Canadian market? 

Can we conclude that the love affair endures with vehicles that have morphed from old school North American luxury cars to modern North American pick ups.

What do you think?