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Entries in Publication (3)


Where Is Strada Going In 2014

Usually around this time of year besides the habitual preparations for Christmas. The thought of where are we going in 2014, appears on the immediate horizon.

The simple answer is that we stay the course, we have upheld our direction for several years now. 

Lets look at a few moments of 2013:

  • We moved our editorial office around mid year.
  • The Colonel for periods of time got very busy, really busy.
  • Our reviews were not as numerous as we would have wanted during the summer.
  • We published addtional ebooks on the auto industry.
  • Our viewers and page views continued to grow organically...truly encouraging.
  • The passion burns hotter than ever.
  • Gratifying to see our thought leadership permeate the auto space.
  • We increased our visual content.

What will be our direction for 2014:

  • Yes...we will stay the course.
  • Yes...we will continue to do vehicle reviews.
  • Yes...we will continue to publish focused, provocative, informed perspectives.


As we say "Brain Power to Energise Your Automotive Experience"




Squarespace and Hurricane Sandy

Most folks probably do not know, Squarespace is our publication platform from the outset, back in 2006 when we started our publication we started with Squarespace. 

Its worked very well for us from the outset, its not free, never was, but its reasonably priced with superior service, and capabilities, it works well for us, and we have always recommended Squarespace to folks seeking a publishing platform. 

We have known for quite some time, the servers for Squarespace are in Manhattan at Peer 1.

Its seamless, its easy, we have the entire 6 years of the publication available, at all times.

Here is the deal:

In our case, we first experienced the minor effects of Hurricane Sandy in the Caribbean, if you have ever been close to a hurricane situation, its memorable, and the distinguishing signs in the sky and clouds are unforgettable. Our comments varied from, its pretty late in the hurricane season, we are quite a bit south what is it doing here, to this system is huge its been affecting this area for 3 days.

In our situation in the Caribbean on the 4th day the birds were chirping early in the morning, the sun came out after an hiatus of a few days, we were on "time off" for more than a week, and purposely disconnected, its all cool. 

Knowing that the trajectory of hurricanes is unpredictable, and being impressed by the shear size of this system, we casually followed the path of Sandy heading north. Once it became clear that land fall would be in the New York City area, we knew that it would be a dramatic event with a dire aftermath, this thing was big in the Caribeans, and got bigger. 

We commented "How often will we experience the mild effects of an hurricane in the Caribeans, and home in Toronto?" 

In the meantime as Manhattan was flooded, the folks at Squarespace immediately started scrambling to maintain power to the servers, we just imagine, floods, generators running low on fuel, securing alternate generators when everyone else wants to same thing.

The folks at Squarespace made an heroic effort to keep this publication up during extreme conditions, and never relented until it was under control.

The chronology of Squarespace and Hurricane Sandy

To all the folks at Squarespace....Thank You!




The other day while reviewing some of our older entries it struck us how much content seems to just dissappear after some time. 

Many of the links we made to other content (even major publications) now lead to nowhere. 

Its not the case with our publication, all our content is easily accessible through the search our publication utility from our very first entry almost 6 years ago. 

How many entries have we made on Strada? Over 4,000 so far through the years.

How many thoughts have we shared...we surely do not keep track.

One thing is certain, its all here, it has not moved, and its easily accessible with the search feature. Try it...

Why are we reflecting on content? 

We were pondering the thought of freshening the format of Strada, we started looking at possibilities and then Squarespace developed a new version of the platform we have used from the outset. You should know that Squarespace works well for us...

Changing platforms for one reason or another has various implications, and usually alters the content, ultimately we preferred to uphold the integrity of our content, than having a new facade. If you are a regular reader you will notice that we have performed some subtle changes...hint the photos are larger.

We started with Dialogue...Ideas back in 2006 and have progressed to Thought Factory since 2010.

We started doing Reviews in 2009, they are all there, and we initiated our Wall of Reviews that has been copied a few times.

By now you get the point at Strada our content is all there!