Most folks do not attend the media day/s of auto shows which are held prior to the public opening.
As you can appreciate some auto shows and media days are more prominent than others, although they are all important to provide exposure and visibility for the product.
In case you did not know there are a myriad of agendas being played out by various stakeholders during the media day. There are the prominent figures from the manufacturers, the handlers, the production folks, the show organisers, the main stream media folks, and other media folks. Its a wide spectrum of media that is in attendance.
A ton of actual in person "social" activity going on, at a time of social media here are folks connecting in person, commenting, glad handing, while everyone is busy with their specific agendas.
Its a fascinating experience.
As you can appreciate with the bulk of the auto business being conducted "online" whatever is unveiled at a press day was seen "online" a few days/months prior. Customers do their due diligence online prior to making a purchase decision. You can just imagine the level of online media activity that goes on.
In most instances the unveiling that support the manufacturer specific press conference are an exercise in unveiling "deja vu" from a media perspective. Manufacturers that are keenly aware of customers doing their due diligence prior to visiting a dealer; these same manufacturers remain confused when it comes to media days at auto shows.
Interesting enough the manufacturers that actually sell more iron often do a better job than the manufacturers that are behind the 8 ball...go figure.
Will it change? What do you think? Too many folks are set in their ways, adhering to the same "media" play book.
Should it change? Absolutely...by now the media playbook is tired, the product being unveiled is mostly a case of "deja vu", the comments during the press conferences are manufacturer specific self serving. Every manufacturer tries to convey a message that they "get it" when in most instances they stick to an old tired play book.