The ongoing Cadillac, and Lincoln conversation...Cadillac has been trying to garner a foothold in the luxury segment for the past decade...think about it, at least 10 years. They are great world class cars, and still in the starting blocks...go figure.
Lincoln...they have the MKC and MKX that are selling reasonably well in Canada, while they seek the true essence of a luxury car.
Imagine for a moment if Cadillac instead of showing the CT6 would have shown the replacement for the SRX.
Several years ago we concluded that utility vehicles are lifestyle vehicles, family kickers, and make a fashion statement, and fall out of fashion. We are of the opinion that folks have a different "luxury" expectation from a utility vehicle, than a car.
More forgiving towards utility luxury shortcomings.
Looking at Canadian Sales for the first quarter, its emerging that "premium economy" is superceding "luxury" for the Germans. We did say that they were engaging in a fine line. You know the saying water flows dowhill.
Looking at the big picture these folks have the top end covered, although selling less, and now are inexorably moving downstream with their product offerings.
A brilliant photo gallery from the Sebring Historic Races.