Perhaps like us you are weary of most folks that are still talking about the Internet as if its a novelty especially for the auto business.
Twenty years ago the Internet was a novelty, e-mail was a strange medium, digital cameras were new and somewhat clunky. Our thoughts from 9 years ago that still resonate today...click.
Back in the day when a dial up modem was the only way to access the Internet, everyone was waiting for the advent of "broadband" to enable livelier web sites and video. Broadband has been around for 10 years if not longer.
Lets not even go to social media, which again has been around for over 5 years.
You have to wonder...Why are there still a ton of folks talking about this as if its a novelty that emerged a few days ago.
All the product information is online, no kidding we knew that 20 years ago for the auto business. Most folks do their due diligence online, find used vehicles online, have shifted from PC's to mobile devices.
We could keep on going and going...you surely know what we are conveying,
If you are in the auto business and an individual brings up the Internet, be cautious, that individual is literally behind the times, is trying to sell you something, and is absolutely missing the current and more important future reality.