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Entries in Internet (17)

Monday
Apr062015

The Technology We Use 

A couple of days ago we were reading that Microsoft is celebrated its 40th anniversary on April 4. It caught our attention of how quickly time passes, the immense leaps in all sorts of technology.

Then it sort of comes back home, and the thought of how did we get started with all this stuff?

Transistors:

Using transistors to build a capacitive discharge ignition system for a car, mounting it inside the car under the dash to protect the circuitry from the elements. Testing ti on a distributor machine, with worn out ignition points.

Today's ignition system are a quantum leap from a capacitive discharge system.

Cellular Phones:

It all started about 30 years ago, when a portable cell phone was the size of an attache case, with a coiled cord to the handset. They were installed in the trunk of a car, and the dial pad was on the handset.

Limited number of "cells",and calling ability. Today cell towers are all over the place.

The Motorola shoe phone was revolutionary, the Motorola Star Tac was a revelation at the time.

What do we use? A variety of iPhones from 4 to 6.

Computers:

If you remember the early PC's from 30 years ago with a 5 1/2 inch floppies, and having start up floppies to boot up the PC on MS-DOS. Yes you are of a certain age. Limited software with Lotus 123 being the workhorse of the day.

Laptops were the size of an attache case.

Its come a long way...similar to the usage of computers in cars.

As an aside the concept of digital computers started with Alan Turing.

Internet:

Dial up modems were the order of the day 20 years ago, with 56K being the fast connection. You probably used Netscape, and downloading IE required several hours. You had an e-mail address with few folks to communicate through e-mail.

Video was out of the question.

Today we run connections that are thousands of times faster, with seamless WiFi compared to the old routers.

Back in the day, broadband was on the horizon somewhere.

We jump from PC, to laptop, to tablet, to phone with a multitude of variations.

We use, a PC with a huge screen, laptops, iPad, and iPhones.

Most folks expect the connectivity of the home transferred to the car.

 

 

Monday
Nov172014

Social Media Paradox

We have been proponents of the Internet for dealers literally from 20 years ago. Back when a web site was a novelty, e-mail went unanswered, and so on. Obvious we were on the cusp of social media from its early days of idealism (same as the internet) to now where its a rigid structure. 

It took how many years for dealers to have a strong internet presence, and to literally have a digital dealership? 

Yes you can ask the same question for social media.

If you go by the various "digital trends" that float around, come and go, are evangelised by various pundits. The entire retail auto business revolves around digital dealership, social media, smart devices, online chat, SEO, compelling content, BDC, and we can keep on going. 

If you are seeking eyeballs, mention "digital" and anything automotive, and the eyeball count just increased dramatically.

Here is the deal:

After 20 years many dealers rely on a host of 3rd party providers/suppliers for many aspects of their digital presence and activity. The same for their social media presence. In the early days of social media manufacturers took a strong interest in the "social". Like most instances of technology and automotive, a few years later the ROI could not be rationalised. Which led to "Lets go back to the traditional way of doing things".

Are we digressing?

In Canada, we have a record year in auto sales...never been seen before...ever.

How do dealers close deals and move iron? More important how does CMS (Citizen Main Street) close the deal? 

The digital aspect of the automotive intelligentsia would like you to believe that it was done over a smart device...and we could keep on going.

The brick and mortar side of the intelligentsia wants you to believe that its the multi million dollar facility, the special tools, the LED lighting.

Increasingly how does CMS close the deal? How does the dealer move the iron?

The decade old "sales event" / "private sale".

Think about this for a moment...in an age of social media, multi million dollar brick and mortar, savvy customers that spend hours online, inspired product, free flowing money.

Increasingly dealers need to hold a "3 day bazaar" to close deals, move iron.

CMS waits for the 3 day bazaar, especially the one near month end to close the deal.

If you are a manufacturer that needs an edge, have some dealers with fatigued facilities, do not have all the consumer financial tools, what do you do to move iron in a competitive environment.

Simple...hold regular 3 day bazaars...observe your Canadian sales go through the roof, month, after month.

 

 

Tuesday
Jun032014

Internet Trends 2014

The always thought provoking presentation from Mary Meeker.

You will arrive at your own conclusions...

 

 

Wednesday
Apr092014

Canada Digital Future 2014

Informative survey of the Canadian digital landscape... 

 

 
Friday
Mar142014

Vroom Room

Good Morning!

Its Friday, its the Vroom Room comein make yourself comfortable, enjoy the cappuccino and biscotti, join the conversation.

A bit of Internet Nostalgia, with websites from back in the day.

You surely read that Bill Ford Sr. passed away last Sunday.

If you have been around hot rods for a few years, you must remember the Stroker McGurk cartoons by Tom Medley, at one time they were a fixture.

This past week there have been enough political events in Canada and Quebec to fire up, fuel up, a gazillion pundits, with a gazillion perspectives of the same thing, with a gazillion twists. Perhaps we should ask The Colonel to chime in...at some point. However not a bad thing to see "disruption" in the Canadian political landscape.

In the meantime its fascinating, and in some ways instructive to see the different perspectives, thought vectors. One gains considerable time. Anything to do with the acceleration of cycle time? What do you think?

Tomorrow is the 12 hours of Sebring, yes we are Corvette Racing fans.

Its also the start of the F1 season with the Australian GP...it will be fascinating to see Kimi and Fernando drive for the same team, the interactions, the drama.

What to say about GM's ignition switch recall/problem? Let's wait till all the facts are known, in the meantime its not a pretty picture...especially "if" GM knew all along...and the bankruptcy was to clean out all the skeletons. The folks that kept the car key seperate from their other keys probably never had a problem. Possible that since the model years were all within the "old GM" it remained in the closet. Lets wait for all the facts.

Canadian Sales:

A strong February, although some manufacturers had a stumble, still a strong February. The trend towards various forms of "utility vehicles" endures. Back in the day they would have been station wagons...think about this for a moment. The arrival of certain new models are cannibalising sales from established models, it will be interesting to see how it develops in the coming months.

In case you did not know, the best selling Porsche in Canada is a truck. With the arrival of the Macan it will continue to be a truck, and Porsche will continue to be a strong "money machine".

Our usual old race cars from Amelia Island Concours d'Elegance, as well as the Best of Show.