Project Re:Brief

We urge to take the time to watch this video...yes its an hour...it wil be well spent.

Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.

Driverless Car

The Google driveless car...

Vroom Room

Good Morning!

Its Friday, and another Vroom Room, come in make yourself comfortable the usual cappuccino and biscotti are served.

If you have missed our various entries on the Detroit Auto Show, just scroll down, we started last week and have kept on going this week. Make sure you take a few minutes to view the Heritage Center just in case you missed it.

Its the auction week end in Arizona, you can catch RM, Barrett-Jackson, Russo and Steele and a few other by visiting their sites, watching B-J on Speed, and following on Twitter. It will be interesting to see what develops this year.

In case you missed Canadian Sales 2010 its...here. 

While in Detroit we had an opportunity to visit the OnStar Command Center, its a cool place that deals with several million subscribers across North America, and although the majority of the inquiries are for directions. You can appreciate that they also encounter life and death situations on a daily basis. OnStar deals with some high intensity moments. They have been credited by OnStar subscribers to have saved their lives. OnStar takes the fact that they cab save lives very seriously, and are proactive in their approach.

The OnStar take away...technology can be very helpful, and dedicated well trained folks make a huge difference when people are in a dire life and death situation. 

If you are following the "thoughts" on the direction of the Canadian economy in 2011, if you concluded that its all over the place we would agree with you. One thing is certain the economy has been powered by the Canadian consumer, while Canadian (is there such a thing) companies have been/are hoarding their money. 

Fascinating information from Google on internet activity during the Detroit Auto Show...here.

Our usual just a bunch of old race cars...here.

Vro0m Ro0m

Good Morning!

Lets make some Vroom in the Vroom Room, enjoy the Caffee Latte.

No secret that we were supporting Corvette at LeMans, and we were bitterly disappointed. Did you notice the novel campaign from Audi to increase their Twitter followers?

If you watched the habitual F1 parade in Montreal, did you notice that certain drivers were on a mission to reinforce their personal brand? Need we say much more (use your imagination to fill in the blanks).

All these presumably cool companies that get it, and have a Twitter logo on their site or blog, if anyone communicates with you through Twitter, ideally you should respond. Yes we agree that you really don't know who is trying to engage with you, its seems unrelated, perhaps you even missed it (how could you). By not responding lets just say that you instantly don't look too smart.

In case you missed our thoughts on Canadian Sales...here they are. 

By now we all know that downtown Toronto will be in "lock down mode" with the upcoming G meetings, and its going to cost an obscene amount of our money. You have to wonder why the mainstream media is on a mission to remind us on a daily basis. 

Canadian families are pressed for time, has anyone noticed how most folks drive these days? Its actually pretty good that we reach our destinations. Can you go anywhere in a major metro area without enduring some form of traffic congestion? Want to share your thoughts leave a comment.

Think about this...if you have the possibility of straddling a motorcycle during the week, and going for a ride on a road less traveled its a genuine luxury these days...consider yourself very fortunate...in your case life is good.

You may have missed our Racing Moments on Twitter...its here.

The thought of the day...if one generation is increasingly depended on electronic devices to remain connected, compared to a generation that was dependent on the automobile to remain connected and mobile. Is there a possibility that the budget for the automobile will be affected and altered by the budget for the electronic devices. Care to share your thoughts?

Stunning motorsports photography from John Thawley.

Thought provoking article by Nicholas Carr "Is Google Making Us Stupid?"