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Entries in Google (7)


How a Driverless Car Sees the Road

If you ever wondered, Chris Urmson of Google provides fascinating answers.




Vroom Room

Good Morning,

Its Friday, its the Vroom Room, enjoy the cappuccino and biscotti, join the conversation.

With a couple of weeks left in the Dog Days of Summer, hopefully you will take advantage of the remaining time, and enjoy your family and friends. Its been exciting this year and perhaps not relaxed as the usual Dog Days of years back.

Agreed, times change...its been a lively summer.

Would you agree that perhaps this summer we have learned that not "everything" keeps on going up and up, and some "stuff" gets a reality check. You can fill in for yourself everything and stuff.

A quick flavor of where oil prices are headed Oil's New Normal...not really going up anytime soon.

Over a decade ago The Colonel learned that business e-mail exchanges can easily be presented in court as evidence. You have to truly wonder why folks forget that e-mails, Facebook, Twitter, Text Messages in the digital world that we live in have en enduring life, and can be interpreted in a myriad of fashions.

What happened to "eyeballing an individual in a conversation"...go figure.

Fascinating thoughts by Google on #Elxn 42 The Digital Election

If you missed our "random thoughts" which are attracting attention, just scroll down.

The various auctions at Pebble Beach last week, Ferrari prices were/are in the "nose bleed" section, you have to be part of the 0.01% to afford these cars. Browse through the RM Sotheby's results.

A stunning photo gallery from the Pebble Beach Concours...enjoy




Mobile Friendly

In case you did not know, how could you not know?

Strada started in 2006...yes 9 years ago; its always been on the Squarespace 5 platform.

As you can imagine 9 years ago, or going back even a few years mobile was not as prominent as it is today. Some technology that folks use today was a figment of the imagination only a few years back.

If you have a publication and/or web site you usually do your updating, editing, make new entries from a PC, and we tend to remain in the PC mode of seeing how the site/publication is viewed by visitors. Being around for 9 years the publication is constantly crawled by a variety of search engines, especially Google.

A couple of years ago, Squarespace launched version 6 of their platform. In our case migrating from 5 to 6 was not possible since we would have lost a good quantity of our content in the migration. Keeping all our content was a priority for us. We decided to remain with the Squarespace 5 platform.

Obvious that we have looked at our publication from a PC (most of the time), different versions of iPhones, and iPads. With Squarespace, and Google analytical tools we have noticed the inexorable increase in mobile traffic especially in the past year.

As you probably heard, last week Google advised that "mobile friendly" is a factor in determining search results. In addition Google will analyse your site and advise you if its mobile friendly.

Here is the deal...

Its not if you have a web site, but your site is certainly PC / laptop friendly, and probably looked a little hard to read / navigate on a smart phone, and if you used a tablet it was only marginally better.

In our case this past week end, we went from PC - Lap top - different models of iPhones - iPad to view Strada. We strongly urge you to do the same with your site, while having your family and friends share their thoughts on the ease of use on the various devices.

You have these devices, have used them for long enough, and are keenly aware of the expectations and forms usage of the different devices. Ensure that your site / publication is friendly. Agreed there are a ton of different devices but the screen resolutions are very similar.

Do keep in mind that a change here, a tweak there, often cascades into a chain reaction.

As an alternative you can wait for a conference a few months down the road to tell you that your site must be mobile friendly to optimise your SEO.





Project Re:Brief

We urge to take the time to watch this video...yes its an wil be well spent.

Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.




Driverless Car

The Google driveless car...



Vroom Room 

Good Morning!

Its Friday, and another Vroom Room, come in make yourself comfortable the usual cappuccino and biscotti are served.

If you have missed our various entries on the Detroit Auto Show, just scroll down, we started last week and have kept on going this week. Make sure you take a few minutes to view the Heritage Center just in case you missed it.

Its the auction week end in Arizona, you can catch RM, Barrett-Jackson, Russo and Steele and a few other by visiting their sites, watching B-J on Speed, and following on Twitter. It will be interesting to see what develops this year.

In case you missed Canadian Sales 2010

While in Detroit we had an opportunity to visit the OnStar Command Center, its a cool place that deals with several million subscribers across North America, and although the majority of the inquiries are for directions. You can appreciate that they also encounter life and death situations on a daily basis. OnStar deals with some high intensity moments. They have been credited by OnStar subscribers to have saved their lives. OnStar takes the fact that they cab save lives very seriously, and are proactive in their approach.

The OnStar take can be very helpful, and dedicated well trained folks make a huge difference when people are in a dire life and death situation. 

If you are following the "thoughts" on the direction of the Canadian economy in 2011, if you concluded that its all over the place we would agree with you. One thing is certain the economy has been powered by the Canadian consumer, while Canadian (is there such a thing) companies have been/are hoarding their money. 

Fascinating information from Google on internet activity during the Detroit Auto

Our usual just a bunch of old race




Vro0m Ro0m

Good Morning!

Lets make some Vroom in the Vroom Room, enjoy the Caffee Latte.

No secret that we were supporting Corvette at LeMans, and we were bitterly disappointed. Did you notice the novel campaign from Audi to increase their Twitter followers?

If you watched the habitual F1 parade in Montreal, did you notice that certain drivers were on a mission to reinforce their personal brand? Need we say much more (use your imagination to fill in the blanks).

All these presumably cool companies that get it, and have a Twitter logo on their site or blog, if anyone communicates with you through Twitter, ideally you should respond. Yes we agree that you really don't know who is trying to engage with you, its seems unrelated, perhaps you even missed it (how could you). By not responding lets just say that you instantly don't look too smart.

In case you missed our thoughts on Canadian they are

By now we all know that downtown Toronto will be in "lock down mode" with the upcoming G meetings, and its going to cost an obscene amount of our money. You have to wonder why the mainstream media is on a mission to remind us on a daily basis. 

Canadian families are pressed for time, has anyone noticed how most folks drive these days? Its actually pretty good that we reach our destinations. Can you go anywhere in a major metro area without enduring some form of traffic congestion? Want to share your thoughts leave a comment.

Think about this...if you have the possibility of straddling a motorcycle during the week, and going for a ride on a road less traveled its a genuine luxury these days...consider yourself very your case life is good.

You may have missed our Racing Moments on Twitter...its here.

The thought of the day...if one generation is increasingly depended on electronic devices to remain connected, compared to a generation that was dependent on the automobile to remain connected and mobile. Is there a possibility that the budget for the automobile will be affected and altered by the budget for the electronic devices. Care to share your thoughts?

Stunning motorsports photography from John Thawley.

Thought provoking article by Nicholas Carr "Is Google Making Us Stupid?"