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Entries in Ford (40)

Monday
Nov102014

Pick Up Battles

There is a serious philosophical pick up battle that is preparing itself. 

Perhaps you remember when pick ups were physically much smaller, most had 8 foot boxes, a fender side was a toy truck. They were made out of steel with a wood floor in the box, the rear step bumper was always an option. 

The simplicity of a pick up (compared to a car) was a cool factor...

The 1/2 ton pick up was for light work, the 3/4 ton remains the work tool, the 1 ton was a specialized tool. In the day manual transmissions were the choice especially in a 3/4 ton. Back to the simplicity, tradition.

Pick ups have grown dramatically in size through the years.

If there is one segment in North America that has not been "cracked" by imports its pick ups. The Detroit 3 own the segment, the F150 is the best selling vehicle in Canada for longer than many folks are alive. GM upholds the tradition of a GMC and Chevrolet truck. Chrysler in the early 1990's started the "big grille" trend.

With stricter fuel economy ratings on the immediate horizon, the landscape of the battlefield is clearly defined for all the contenders.

Lets focus on 1/2 tons since a 3/4 ton due to its GVW is usually above the fuel economy ratings. 

Ram: gets the ball rolling with the Eco Diesel V6 touting compact car fuel economy on a full size pick up. Its a good strategy to have a smaller diesel available to surpass the fuel economy ratings. 

GM: the redesigned pick ups, although competent, and full of features, for one reason or another did not capture the imagination. Bold grilles, smoother lines, full complement of luxury features. The other strategy deployed by GM is to revisit/re execute the mid size pick up. Mid size, small diesel engine...

Ford: focuses on weight, if you reduce weight, need a smaller engine, gain in fuel economy. Aluminum is the old school / classic way to reduce weight. Easy...lets do an aluminum pick up. 

It will be revealing in the ensuing months to observe which strategy is the best, and most enduring.

 

 

Saturday
Nov012014

1937 Ford Woody

Everything you always wanted to know about "woodies" with Jay Leno...

 

 

 

Thursday
Oct302014

Interview with Bill Ford Jr.

An informative, revealing, and thought provoking interview with Bill Ford Jr.

 

 

 

 

 

Friday
Jul042014

Vroom Room

Good Morning!

Its Friday, its the Vroom Room, come in make yourself comfortable, enjoy the cappuccino and biscotti, join the conversation, leave a comment.

Did you miss that GM dealers in the GTA are suing GM for the lack of sales and financial support. We have been wondering about GM's sale strategy in Canada for sometime, while going from 1st to last among the Detroit 3. We will never know the outcome of this lawsuit, although its clear that there is a communication breakdown between GM and some of its most influential long standing dealers.

Losing Pontiac in Canada was a major blow, GM Canada never grasped the gravity of losing Pontiac. With many Pontiac dealers becoming Korean dealers overnight aiding the Koreans to instantly increase their sales.

Think of Cadillac for a moment, superb world class product languishing in the market. Agreed we could keep on going ...

If you get the impression that recalls have little to even no influence on vehicle sales. Just look at GM with massive recalls while sales just keep on in the US, and submerge in Canada.

You should not be surprised that Mark Fields replaced Alan Mulally, its an orderly progression at Ford. Yes you will read a bunch of glowing reports about Mark Fields in the coming weeks and months.  

Canadian Sales:

June was another record month, with a record first half of 2014, while GM bites the dust with the Koreans breathing down its neck. A few years ago anyone telling you that the Korean would be trading paint with GM, it would have been laughable.

Pontiac dealers becoming Korean dealers...heresy, now its reality. 

Similar to real estate "Money for the Deal" powers sales and leases in Canada.

Impressive photo gallery from Goodwood...of older and newer race cars.

 

 

Wednesday
Feb122014

The Vandoleros

If you are of a certain age...going back a few decades you surely remember these vans...in addition to having a serious cool factor they were also great work trucks.