Since last week there is a new president at GM Canada.
As you know The Colonel has been associated in one fashion or another with General Motors in Canada for a few decades.
Q: Colonel assume you had an opportunity to have a relaxed lunch with the new president of GM at Fazio's in Oshawa (yes its a far fetched thought)...what would you tell him?
A: Guys its an ambitious thought, although the food is very good at Fazio's. Here goes...
Its shameful for GM to be in 3rd place, do we need to say more...just plain shameful and inexcusable.
Its good, its competent, in some cases brilliant, and others uninspired. Capitalize on the "inspired" models.
Offer comprehensive financial services to facilitate selling the product, being innovative would help to increase sales.
Imagine a "social media" campaign to boycott GM products in Canada if they alter downward the current level of employment in Oshawa.
Q: Simple enough...
A: Simple, but complex, and a real challenge for GM.
Q: Colonel, have you noticed that some of the car lines 50% of the models do well, the other 50% is non performing.
A: Yes...we have driven and reviewed most of them, great product, with poor market alignment.
Q: Poor market alignment, care to explain?
A: There are folks at GM that are paid interesting salaries for doing this...why are we doing this for free?
Q: 'Cause you're a good guy...
A: Lets look at Buick for a moment: Lacrosse is a great car even has the sweep spear, with no identity in the market to attract a younger customer base. Regal another great car without an identity. Verano, proves that Buick has a 30K ceiling in the market. Encore same thing reinforces the 30K ceiling. Enclave, it was inspired from the outset, and now its a mature model in a competitive segment.
Q: Colonel we thought you were going to start with Cadillac.
A: Guys you are sucking me into a lengthy discussion. we have driven most Cadillacs in the past few years, and we are Cadillac fans. They are cool cars, literally world class, in an hyper competitive segment.
Q: Are you saying that its a world class car and GM for one reason or another does not connect all the dots and handicaps the market performance.