While "browsing around" acceleration of cycle times caught our attention. One of those moments that just catches you...
What on earth does cycle times have to do with the auto business? Sounds like a term that is applicable to a robot in a manufacturing context.
In a racing environment a lap time can also be interpreted as a cycle time to name just one.
If you have been in the auto business for some time, you have certainly concluded that controlling variables always provides an advantage.
At some point you also concluded that doing "something" faster provides an advantage.
Obvious that the business is powered by people, enabled by technology.
We all know that the customer is empowered, is compressing time, and cycles.
You know the old saying "Time is either your friend or your enemy". Turning time into your friend is becoming a formidable challenge.
Here is a deal:
While many folks are still fooling around, and keeping very busy with the Internet, Social Media, Mobile, SEO, and so on. Get out of the ditch, aim farther and accelerate the cycle time of your business. Agreed...its stretch that requires additional effort and focus.
It will remove waste, and provide competitive benefits.
Reflect on the complexities, engineering, technology of a race car. The end result is to have a faster lap time than the competition. Think of the variables in your business, the technology, the critical human element. The end result is to have a faster cycle time in "creating customers" than your competition.
Think of sales consultants in a showroom as the pit crew that jumps over the wall with an intimate knowledge of what they need to do, and the cycle time they have, while always seeking to accelerate the cycle time.