Lets continue our conversation with The Colonel.
Q- Colonel we heard that you were on the leading edge of the Internet a couple of decades ago.
A- Guys what does the Internet have to do with data? Yes...in hindsight I was too far ahead, and perhaps I'm still waiting for folks to catch up.
Q- Lets come back to the challenge, what do you mean?
A- When machines do a bunch of grunt work, they save time, and accelerate time. The Internet enabled machines to connect, while opening other possibilities. Broadband enabled the connections to become increasingly visual. The human brain must remain ahead of all this...
Q- Similar to a Moore's Law for the brain?
A- Great analogy guys...exactly that...the brain has to step it up to deal with the onslaught of data, and the modeling of data.
Q- It seems increasingly easy to get lost in the "data trees" and miss the "data forest".
A- Another great analogy...many folks get suffocated in the data details, losing the essence of the data.
Q- What happens when the data is erroneous, or fraught with lapses.
A- Most folks shy away from that discussion or use the "garbage in-garbage out" analogy. Its easy to fool people with "data" that is presented in a "slick fashion" where the presentation supercedes the quality of the data.
Q- There are many folks in all sorts of fields talking a good line, about data, Internet, and so on.
A- Yes there are...the reason we have been saying that "you have to be your own editor" for several years now. You can safely say that around any industry there is a level of "pedestrian knowledge" with limited authority that becomes mainstream.
Q- Pedestrian Knowledge what is that?
A- Its a level of knowledge, data, that is easy to understand, it has a wide band of appeal, is repeatable, is transportable, and probably makes money for some folks.
Q- Similar to the idea that everyone knows something about cars, knows something about social media, can access simple metrics and weave a tale around them, can access simple content and use it for their "gain".
Q- Lets bring this a little closer to the car business, managing data with spreadsheets, and presenting data with Powerpoints.
A- There is an entire layer of management that for the past 20 years has used spreadsheets and powerpoints to save money, expand markets, and get themselves in serious "deep yogurt". Often selling a tale of BS using both.
Q- How about dealers, and customers.
A- The Internet empowered the customer and it started 20 years ago. The Internet continues to disintermediate the dealer and it too started 20 years ago. The manufacturers have driven down costs, have passed along costs this vector also started close to 20 years ago. The dealer is caught in the middle, and being distracted by a myriad of forces.
Q- Is it fair to say the dealer has vast amounts of internal and external data?
A- Absolutely, vast amounts of internal data to grasp, comprehend, execute. Now the dealer must deal with a wave of "digital natives" as customers with their own distinct approach, needs, expectations, requirements.