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Entries in Auto Industry (99)

Wednesday
Apr012015

2015 Canada Digital Future

If you are conducting business in Canada its a must read.

From comScore...

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.

 

 


Thursday
Mar192015

Leadership Reality

Back in the golden days of the auto business when personalities and egos were expected, and often delivered. Do we really need to mention names?

These guys back then, right or wrong had an innate understanding and knowledge base of the auto industry and business. Compared to today there was a minuscule media bubble around the auto industry. At the time the social autosphere did not exist.

Fast forward to today, the individuals in the auto business have subdued public personas, while the social autosphere is constantly expanding and evolving.

Here is the deal:

There remains a lack of leadership, accountability, populated by sidestepping, supported by reasoning that often defies gravity. This often captures the attention of the autosphere for a few fleeting moments, before its lost or superseded by another story which is more timely and might capture a few additional eyeballs.

In the autosphere its the superficial opinion often supported by a catchy headline (you need the headline for the eyeballs). When the opinion is discussed or questioned, the ensuing discussion is often deflected, since there is little "real" knowledge to corroborate and support the opinion.

In the business arena its the project that goes forward at a glacial pace, speeds up to a snails pace, while never getting into real time. It begs the question "Who owns this sh&t?"...which often is deflected with a seemingly rational explanation of various stakeholders, acronyms, and teams. While never answering "who owns the sh&t" or who is going to make it work.

Leadership, teams, teamwork, contributions, knowledge workers, the "thing" gets bogged down, and its easy to double back and distribute the ownership of the sh&t. To the point of "this broke while the team member was in the bathroom"

Think about this...who in his right mind is going to step up (lead) and own the sh&t while potentially jeopardising their mortgage payments?

Yes...we agree the Peter Principle remains enduring.

 

 

Thursday
Mar122015

What's Behind The Connected Car

An informative and fascinating article on the connected car.

 

 

 

Monday
Mar092015

How Many Models Is Enough?

If you have been in the auto business long enough you hopefully remember from a few decades ago the movement to rationalise the number of models that were offered by a make. At the time the rationale was the Europeans and Japanese have less models.

Back in the day, Chevrolet as an example had a myriad of models and body styles, the same for Ford, and Chrysler. The thinking was to cut back on the number of models, to stop trying to fill every minute segment of the market, while selling more vehicles, and improving profitability.

The  Japanese had dramatically less models, and were inexorably gaining ground.

Once the models were rationalised, the focus shifted to decreasing the number of platforms. When you hear that a manufacturer has gone from 15 to 5 platforms. You can conclude that they are saving money while increasing profitability.

You also remember when models had an actual name, and not an alpha numeric (alphabet soup) nomenclature. Today the names are still around, Impala, Taurus, Camry, Accord, Elantra, to name a few. While the alphanumeric also thrives and seems to gain in disciples. A few examples, 3 Series, X5, CLA250, RX300, CTS, A3 to name a few.

From a manufacturer identification most vehicles have a body/platform identification; its a B Body, a W222, and a model designator its a 7BL57, 1BP67.

If you get the feeling that the model designators are creeping as "marketing" model names that are used to identify the vehicles in the market, we agree with you.

If you get the feeling that some manufacturers are establishing a parallel model line up with even more alpha numeric identifiers, we again agree with you.

Not only do the additional alpha numeric names confuse, you have to ask if they do not also dilute.

This business that constantly pushes the envelope, 1 is good, 2 is better, and 3 might be too much; with a fine line between 2 and 3.

If you think that some manufacturers are close to, or even past the 3, be patient it will be clearer in the following months. Its the classic case of sell 10 with 3 models, sell 12 with 6 models, sell 13.5 with 8 models. The sales are increasing along the the complexity, confusion, dilution, and perhaps even values.

 

Wednesday
Feb042015

Global Sales 2014

When a chart tells the entire story...

Click on chart to enlarge