From way back in the day, in the retail auto business everyone is always seeking "getting an edge", we all know that its a competitive business, it has not changed, while the level of competition has increased.
If at one time there was a wide margin for a dealer to acquire an edge/competitive advantage, its fair to say that in 2013 the margin is very narrow, the time frames are brief, with increased transparency, and variables.
Instinctively all dealers are seeking a competitive advantage in one fashion or another over their counterparts. Its an ageless intrinsic part of the auto retail landscape.
Ounce you subscribe to what everyone else is doing, attend the same conferences, participate in the same performance groups, acquire from the same vendors.
Are you enhancing or diluting your competitive advantage?
Agreed there are several industry standards, be it metrics, suppliers, software, that it does not make much sense to deviate.
Perhaps too many folks are all swimming in the same direction, doing the same thing, using the same tools, and achieving the same homogeneous results that fit the metrics.
What do you think?
Take a few moments to review this presentation from HubSpot...