By now you surely know that its easy to publish words in 2015, been like that for a while. We always mention to be your own editor , while making a choice in what is published, its transparency or opacity and so on.
At a time when anyone can publish, and transparency is the operative word, we often forget that humans are an old model of a common platform (to use auto terms)...we don't change that much, although some folks would like us to believe differently.
Having been around for a few thousand years you would think that by now we would have an improved understanding of humans. Especially with the communication devices that we access. Augmented by the myriad of pundits, that willingly share opinions, snippets of knowledge, and so on.
If you are in the retail auto business, you need to understand Boomers, Gen X, Gen Y, Gen Z, have enough technology that half of the folks that work in a dealership could potentially stay home, and business should be a breeze...a walk in the park.
Get this app that plugs in, and it will solve that issue, get that other app it will solve another issue, and so on.
In the meantime in 2015 dealers are closing appreciably less deals in their showrooms that the previous year. Go figure...while everyone has well worn, antiquated answers.
Company A just acquired company B, or company C just sold division D, we read about this stuff everyday. The CEO comes out and makes glowing statements about the acquisition, the synergies, the increased reach and cost savings. Or whatever other flavor of the day is popular.
In the meantime this old model on the common human platform endures a litany of corporate verbiage on a grand scale, accompanied by a multitude of platitudes. The capacity of humans to deal in an opaque fashion with other humans is to be admired. Especially at a time when "transparency" is the operative word.
One more example...
In Canada we vote for a new federal government next week, in 2015 there is the regular vote, the strategic vote, the intelligent vote, the researched vote, the old fart vote, the young person vote, we could keep on going.
To have higher voter turn out the one thing you can't do is vote online...go figure.
While the professional pollsters have no clue of what is really going on, even with all the technology that is available.
In 2015 in many instances our actions are almost opposite to our words, and we collectively create additional bumps when in effect it should be smoother.
We all know about the Internet, we all know about the informed customers, we all know about technology, we all went to the latest summit, and we close less deals in the showroom.
How about the company that was arrogantly selling "clean diesels".