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2015 Canada Digital Future

If you are conducting business in Canada its a must read.

From comScore...

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.




Cars and Privacy

Back in the day of "mechanical cars" (if you were around during those days) they were a freedom machine, the social media platform, and the driver was 110% responsible for action of the car.

There was a genuine sense of independence and obvious no one was watching you. Especially "Big Brother". 

With the advent of computers, they early versions that simply controlled the engine, and the interaction between the engine and transmission. At the time this was innocent, and did not infringe on the freedom aspect of the car. 

As we inexorably progress towards the self driving car. You can quickly imagine the myriad of "black boxes" capturing data and transmitting data. Especially on your behavior in the car (vehicle). 

Agreed...your smart device is doing similar actions, but you can turn it off.

At some point if you get in an awkward or precarious situation with a car, "Big Brother" can instantly download your precise actions...need we say much more.

If you are travelling from A to B, again "Big Brother" can follow you, how fast you are going, what location and time. 

If you absolutely need to be connected:

Its probably a good thing, since you want "Big Brother" to look over you, on top of looking over you with your smart device. 

If you prefer to be disconnected:

You will certainly not appreciate knowing that several "black boxes" are constantly acquiring data as to what you are doing in the car. Not that you are doing anything untoward, unlawful; simply the idea that "Big Brother" is watching you.

If you have been reading Strada for a while you surely know where we stand, yes....DISCONNECTED. You can let you imagination roam for a moment and conjure a multitude of ramifications.  

We agree the Sunday morning motorcycle ride is priceless.

Here is the deal:

Perhaps some day we will see an ad for a car commanding a premium price that goes:

Offered 20XX Widget disconnected and free, no navigation, no satellite radio, no integrated emergency calling, no LTE, no Wifi, no lane departure, no adaptive cruise control...and more. A car that you actually have to drive to enjoy your freedom.

What do you think?




Fab Fours Jeep Legend

Its does not get much more radical than this...get a walk around with Jay Leno.






Vroom Room

Good Morning!

Night Shot - Action Express Corvette DPIts the last Friday of the month, its the Vroom Room, come in make yourself comfortable, enjoy the cappuccino and biscotti, join the conversation.

Last Saturday for a good while it sure looked like Porsche was going to clean up the GTLM class at Sebring. Yes...we are Corvette fans, and what a pleasant surprise when Corvette won the class. You know the saying "It ain't over till its over".

If you live in the GTA the cable companies currently offer poor coverage of motorsports...let's leave it at that. Accompanied by superb coverage of a myriad of never ending commecials.

Last week we shared our thoughts on Leadership Reality, this week a few events merely reinforced our position. Mind boggling what many folks do...truly WoW moments.

If you are in the auto business, if you are considering the purchase of a car, you must read "Making Car Buying Less Loathsome"...just scroll down to yesterday.

As we always mentioned, we review vehicles that attract our attention for one reason or another. Observing pundits reviewing vehicles they "do not like" for whatever reason is fascinating. Especially when the ego start emerging in the review.

If you are in Canada check out the Lifestyle Lookup...just enter your postal code. Its an interesting segmentation of Canadian postal codes.

The Jeremy Clarkson fracas at Top Gear...the classic case of putting too much of your ego, brand, where it does not belong...autotainment pushing all the limits.

Think of this...

The small block Chevy is 60 years old.

The 55 Chevy is 60 years old.

Our usual old race cars from the 1965 Sebring 12 Hours, read the story, view the photos from 50 years ago.




Making Car Buying Less Loathsome

If you are in the auto business perhaps its not new, but its a must read.

If you are considering purchasing a vehicle, its a must read.

We urge you to take the time and/or bookmark the page.