Have you noticed that everyone is scratching their collective heads on how to sell vehicles to Millennials, and what sort of vehicles they are willing to acquire.
Especially fascinating when established luxury manufacturers start pandering to Millennials with "been there/done that" social media campaigns.
As Boomers progress in maturity and are beyond their years of gathering a multitude of material "things", the focus shifts to Millennials.
We all know that Boomers came of age during the golden years of the automobile in North America. There was a strong sense of freedom attached to the automobile.
Yes...Millennials are the first wave of digital natives, with boomer parents in most cases.
The car has been replaced by a smart device. The smart device for a Millennial is a better equaliser than cars for Boomers (how many SS396 Chevelles were sold compared to the plain vanilla versions?). When it comes to smart devices and technology its fair to say that everyone is going around with an SS396, or Hemi, or a Boss something or other.
Millennials have high performance "technology machines" at their fingertips, where boomers at best had them in the garage, and had to spend considerable time and effort maintaining the high performance cars of the time.
In the meantime everyone in the auto industry is still talking "internet" as if its a novelty, and "social media" as the next big thing. Imagine back in the day asking a boomer if he was familiar with a land line telephone, or the various high performance models from the Detroit 3...the classic "what a dumb question".
If Boomers continued the trend to migrate to suburbia (empowered buy the car) Millennials are renewing the trend toward city centers, and urban living which is less car ownership friendly. Think of this "How many condos are sold in "urban Toronto" without a parking space?"
Most manufacturers have caught on that smaller vehicles have an improved market horizon as the ideal urban mode of transportation, while also understanding that in "wide spaces" the pick up rules.
Perhaps the answers are in front of everyone, hiding in plain sight.
Its the last day, and Friday of the month. As well as the last Vroom Room from our current "editorial" office.
Yes we are moving, and have been a little busy, and at times distracted with a myriad of additional activities. We are keeping up, while elegantly scrambling.
We might be missing in action for a few days next week, as our office and internet connectivity is moved from our current location to the new office.
When you move there is always the nostalgia of leaving behind a comfortable location with a ton of memories, accompanied by the excitement of a new location. While constantly being thankful and appreciative for having the resources to accumulate all sorts of stuff through the years.
This week we updated our Project 200K, yes the Falken tires are awesome, and we did back to back road trips in 2 consecutive weeks. The photos of the Road Trip to Gatineau and Ottawa, the second trip was cloudy, wet, cold.
Do we have to mention...The Colonel's monitor expired last week end, second time this monitor acted up. He was a little ticked off that the monitor stopped working, and in typical Colonel fashion immediately went from a 23 to a 27 inch monitor. As expected reasonable monitors are not $199, in addition to enduring miserable service from 2 Best Buy locations in trying to buy a monitor from these folks.
Informative and fascinating photo gallery of the Concorso d'Eleganza Villa d'Este...enjoy!
Hopefully next week we will be in our new editorial office, and getting back ahead of the 8 Ball as we say...
Our usual old race cars from the Sonoma Historic Festival 2013.