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Canadian Sales 2010

You may have noticed that in 2010 we initiated a quarterly review / analysis of Canadian sales. 

We started with Car Wars which created a few waves and ripples.

We continued with Canadian Sales - Mid Point 2010.

Followed with Canadian Sales - Three Quarter Point 2010.

We hope that our perspectives are thought provoking, while offering a different view of the Canadian sales results. 

Now the entire year...



GM Heritage Center

You have probably heard of the GM Heritage Center, sort of hidden away in Sterling Heights, and you probably even heard that GM a few years ago sold a few hundred vehicles at Barrett Jackson. 

GM has centralised its heritage vehicles at one location, from being dispersed at various locations.

Now at any time there are approximately 200 vehicles displayed, from their collection.  

Yes..its was snowing, it took longer to reach the center from downtown Detroit, consequently there was less time to view and take photos.

If you appreciate collector cars like we do, the place is a joy to browse, if you are familiar with GM, and the Motorama's the place is like a shrine, and if you are a Chevrolet "afficionado" there are no words. 

Its a superlative, incredible experience. 

Did you for a moment think that we just took a bunch of photos...

Take a is the it in slide show mode.

Motorama cars


Chevrolet Engines


# 3


The entire collection of photos

If you have your own older (collectible) GM car, especially if its a Chevrolet, the Heritage Center has an immense amount of information that you can download. From specifications, ordering guides, price lists, options. 

This is the librairy...




Social Business at NAIAS 

You may have noticed that GM and Ford have escalated their social activities at NAIAS this year. It was reported that GM and Ford had between them invited hundreds of folks involved in the various forms of social media. 

We know that The Colonel was walking the floor of NAIAS, lets have a chat and see what he has to say:

Q> Colonel where there a lot of "social media" folks at NAIAS.

A> You think I was out there counting people...from what I heard (same as you) there were more than the previous year. NAIAS is a hub of media activity from all over the planet...been like that for years. 

Q> Apparently customers were invited...GM invited brand Super Fans and Ford probably did something similar. 

A> GM is actively involved in Grassroots Communications through the various social media platforms. Inviting folks that are passionate about the product at the show that is on their "home turf"...good move...why not.

Q> Seems that it rankled some folks.

A> Its a huge world, where anyone and everyone can publish, and everyone is entitled to his opinion. Keep in mind that NAIAS attracts the individual that tells you he knows nothing about cars or the auto business, to the experts and everything thing else in between, accompanied by a good amount of posturing. 

Q> Posturing? 

A> Spare are not so naive...lets leave it at that...

Q> Is there a trend?

A> Manufacturers are increasingly involved in reaching out to "people" through the various social platforms, and inviting people to participate in various initiatives. Manufacturers are getting closer to their customers, potential customers, prospects. 

Q> Manufacturers are reaching out and engaging.

A> Exactly...when a "passionate customer" is invited to NAIAS its an incredible experience for the customer, reinforces his loyalty to the brand, makes him a stronger brand ambassador on the social platforms. 

Q> Could it be a case of the empowered customer, being further empowered by the manufacturer.

A> Precisely...its huge, its awesome for the customer. These customers meet executives at various levels in the company, they exchange contact information...its a powerful/compelling message on the part of the manufacturer.

Q> Who else is invited...

A> Auto bloggers, social bloggers, influential folks that are online, customers, assembly plant employees. Its simple...what most folks read about social media...these manufacturers put it into practice, actually engage, and execute the engagement. 

Q> Assembly plant/line employees that are unionized? 

A> often does one experience this microcosm of the auto industry? Its a unique experience. 

Q> Sounds like a lot of work?

A> No kidding...if you are in the car business, you are in the people business through cars. When you start engaging people you start working...always been like you can engage more people, quicker, faster, in more locations, and its more work....

Q> No dealers...

A> For a myriad of reasons inviting dealers could get "complex" some point dealers should participate in their own market areas. 

Q> Dealers should be aware that customers are invited...

A> Any dealer that is active in the various social media platforms will know instantly that customers are invited, its a very transparent medium. At the same time not only is the customer empowered by the all the information that is available; some customers are empowered by the manufacturers. 

Q> Its business...

A> Absolutely, its using social platforms to conduct social business, to create customers, to sell vehicles. 

Q> Its also engagement... 

A> Yes...the auto industry is complex, the more folks you can engage the better it is...for everyone involved.





Detroit and More 

Arriving in Detroit for a few days to cover NAIAS does not leave much time for anything else, or does it?

Lets see....

A look at Windsor from the other side....

A look up....


The Neiman Marcus Camaro convertible...

The GM Showroom in their lobby at Ren Cen...

The main entrance of the GM Tech Center in Warren on a snowy afternoon...


The Heritage Center...


The bar at Cliff Bell's...a totally cool place

The jazz band at Cliff Bell's... 


Cool designs....


The Green Hornet...




Chevrolet Moment

At times stuff just happens...we all know that don't times when you go with the flow especially when there are a ton of folks around...its even more interesting.

We did tell you that The Colonel was at NAIAS this year, perhaps we never told you that he has often been accused of having "bowties" flowing through his veins...yes that bad, for who knows how many years (although its better now)!

Now that you have the background, here is the "moment":

The Colonel after cruising around Cobo for who knows how many hours, is a little tired, a little parched, the Chevrolet conference is scheduled for 6:15 PM. What do you think he does...makes his way to Chevrolet way ahead of time and grabs a chair....waiting for the conference to start in about 45 minutes. 

Spending the 45 minutes watching the people action, although its cool to be connected to all sorts of technology, observing human nature is always fascinating, interesting, insightful, often body language tells the real story.

This gentleman in a dark blue suit sits next to him, at one point salutations are exchanged, and The Colonel sees the fellow's name Don Runkle....

The Colonel to be certain inquires "Don Runkle Chevrolet performance?"....needless to tell you that Don immediately lights up...."Yes...I was Chief Engineer".

Suddenly there is a moment where 2 Chevrolet "fans" resonate without speaking a word...

Obvious there was a conversation of what is going on today...but that "moment"....priceless.

Connecting the is the deal: 

> Chevrolet press conference

> Chevrolet 100th Anniversary

> The Colonel exchanges a brief conversation with Don Runkle

> You could not make this up if you tried or planned it

> Followed by a beer and a burger

> An absolute WOW Chevrolet moment...priceless.