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Imported from Detroit is cool...imagine with a 300...even cooler!



The Knowledge Conumdrum

Are you at risk because you lack knowledge? 

Is your business at risk trying to fill a knowledge vacuum?

Could your leadership team use a fresh injection of knowledge?

We all want to believe that we know what we are doing, that we have experience, that we have a knowledge base, that we are on the leading edge of the various technologies. Worst case all that is required is a "bit of training" to refresh the thought process, to catch up on the latest technology.

Most folks quickly create a facade of intense expertise, with a profound knowledge base and there are platforms (no need to mention names) where these facades can be displayed and disseminated. At times it seems that everyone just invented the wheel...or darn close.

In addition there is a good measure of "popular knowledge" that is constantly disseminated, consumed, digested, and disseminated again, it goes round and round, and get the picture. If some "outside knowledge" does not resonate with the "popular knowledge" its is quickly perceived as threatening or worse. 

How often do we read that in a connected world, that is transparent we need to think differently, we need to challenge our perspectives, we need to initiate and unleash a creative and innovative process that goes beyond the popular knowledge...especially if we really want to achieve a competitive advantage. 

Agreed..we presumably all know the preceding, nothing new!

How come its not happening? How come in the auto industry especially at the retail level we are still spinning/weaving/disseminating the same "popular knowledge" about the same things? Its an ongoing case of "deja vu" with a slightly different twist to alter the flavor (often its just noise and available to anyone).

The usual answer is that it takes time, repetition, and training to continue disseminating the same popular knowledge to uphold the same knowledge base and mind set. Agreed...there is validity in perpetuating a specific knowledge base. While creating a barrier to fresh ideas, perspectives.

Does the knowledge bandwidth need to be expanded? Especially at the retail level. What do you think? 

When everyone is doing the same thing, using the same technology platforms, applying the same vendor driven strategies, its all popular knowledge that is readily available...where is the advantage?

Some unknown Texas genius put it simply: “If all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got.” 


Does the advantage reside in provoking and expanding the knowledge base to seek, and create new opportunities?

What do you think? Care to share your thoughts...leave a comment.




i-Dealer Revisited

A few days ago we were listening to a presentation from Brian Pasch at the Digital Marketing Strategy Conference. The presentation captured our attention and resonated, while not being surprised with the comments. 

The presentation/conversation mentioned a quick survey among digitally aware dealers...lets just say that the results were discouraging to say the least. Now imagine for a moment the results for the digitally not aware dealers...must be scary.

As we mentioned in i-Dealer its imperative for a dealer to not only understand, but to execute their "digital" dealership in their respective market. You would think that after all the years of the Internet everyone would not only understand, but would have their digital dealer executed...its not the case. 

From the survey...most dealer (in the USA) are challenged to get a digital dealership off the ground, although many dealers have a full time "digital person". While not having a plan/budget to execute their digital dealership. 

Is it starting to sound like some dealers (being subtle) are Luddites?

Is it any different in Canada? What do you think?

A few points in no particular order:

<> At Strada we have been sharing our thoughts on the various aspects of the Social Autosphere and its various implications for quite some time.

<> We have published a few presentations, made them available for free (must be the problem).

<> Interesting that no one has contacted us to say can we meet and exchange some thoughts.

<> As usual we don't believe in honking our horn, telling you we know this, or that, we have done this or that. We believe in..."Don't tell me show me".

If you want to share your thoughts, exchange ideas, leave a comment, get in touch with us, we are certain that it will be a productive exchange.



The 12 Hour Grind

A video is worth how many words enjoy...the 1965 Sebring race.

Part 1

Part 2


Part 3




Vroom Room 

Good Morning!

Human Social NetworkIts the first Vroom Room of February, come in make yourself comfortable.

We agree with you, January just flew by, in our case it went by at warp speed, the month was over in a blink.

Do we have to tell you that the events in Egypt are a compelling indicator of the power of Social Networking, and how easy it is for folks to empower themselves. Think about it for a moment, including the political side of human nature. Informative to watch history unfold on the Social Networks, even when they are down, or the content shows the dark side of humans.

The service issue that motivated us a few days ago to share our thoughts on customer treatment, that issue was resolved to the satisfaction of the customer. Fascinating when a customer knows how to approach a manufacturer how quickly it gets resolved. We would like to think that our input to the customer made a difference, we are almost...yes almost certain it did. If you have an issue and would like to share it, leave a comment or get in touch with us.

An informative interview with Mark Carney at Davos

Is this 1953 Ferrari 212 considered a barn

Canadian sales for January, "all over the place" is an apt description of the results. We did mention higher up fruits....lets see how it develops as the year progresses. Fascinating to read the various comments (covering the entire spectrum) from the pundits after 1 month of sales results....its January...its just starting out with more to come. 

Just an old race car 1965 Brawner Hawk if you are of a certain age you will remember when most teams would built their own cars for the race.

Are you of an age that you remember the Oakland Roadster Show which morphed into the Grand National Roadster Show...a sneak peek at this year's