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Wednesday
Nov162011

They Don't Know How...

They Don't Know How To Sell Them!

Some time ago, in a conversation with an individual involved in the luxury car segment in Canada, I mentioned the ongoing Car Wars among the German manufacturers.

The conversation then gravitated that having an opportunity to experience a myriad of different vehicles. While observing how they compare, and sell in the Canadian market. Its fascinating to consider the various vehicles to their respective sales results.

I noted that certain Japanase luxury (entry) vehicles are "darn good", while mentioning some of our favorites. If you are a regular reader by now you know which Japanese luxury vehicles grasp our attention. 

In the rarified atmosphere of folks dealing with luxury vehicles in Canada, its often a case of mine is the best, and almost end of discussion in many instances.

This time the comment was thought provoking: 

They (Japanese) don't know how to sell them, and we (German) are taking full advantage of the situation. 

Reflect on the comment for a moment...especially "they don't know how to sell them" part. 

Another thought for your reflection:

In the mid 1980's Audi was an emerging / marginal player in the luxury market with the Audi 5000 accompanied by the Audi card. You remember Audi was confronted with several cases of "sudden acceleration" which evolved into an outright debacle, and PR disaster for Audi. 

A few years later Japanase manufacturers announced their offerings in the luxury segment. 

For reflection's sake its easy to concluded that Audi and the Japanese were all in the starting blocks together by the early 1990's. With Audi having a distinct disadvantage...

 

Let's take a look:

 .........................2009..........2010...............YTD Oct 2011

Audi...................11,310.......14,333.................14,727

Acura.................17,088.......17,340..................12,182

Infiniti..................7,081........8,233....................5,897

Lexus.................15,802.......14,249..................11,104

At the end of October the Germans (MerBimAu) are up by 10% from the previous year, the Japanese are down 12%. 

As an aside one of the Japanese manufacturer issued several press releases immediately after the unfortunate events of the tsunami, that they had enough inventory on the ground, and incoming that the effects of the tsunami would be minimal.

What do you think? Share your thoughts, leave a comment!

 

Tuesday
Nov152011

The Real Reason for Brains

Informative...

 

Monday
Nov142011

Morning Sun 

Morning sun on Thursday Nov 10, 2011....in a different setting than our colder northern location...

Emerging on the horizon....

A closer look...

Here we go...

More...

A bit more...

 

Monday
Nov142011

RENNtech 

Did you know? We are huge fans of RENNtech! Especially the ECU's they modify for the various engines. Yes...through the years going back to when you actually changed the chips. We have installed, and enjoyed a few ECU's on a few cars. 

As you are probably aware turbo motors are hyper responsive to recalibrated ECU's while offering exceptional horsepower per dollar value. If you look at most engine modifications to generate more power. The budget guideline is usually $100. for 1 horsepower gain, on turbo engines its dramatically less per horsepower.

If you are an horsepower aficionado like us, and want to explore and enjoy an appreciable increase in horsepower in your bi turbo Mercedes-Benz V8 going from serious to epic power....we can assure you that when RENNtech recalibrates an ECU its professional...and well done.

If you have a 12 cylinder bi turbo it gets even more interesting, and personal....here.

From their specs...

RENNtech ECU Upgrade CLS 63 (C218- 569HP / 624TQ for M157)

Our proprietary ECU upgrade for the Mercedes M157 engine offers significant gains in performance without sacrificing daily driver reliability

CLS 63 (W218) Stock Performance:

  • 473 HP @ 5500 RPM; 468 LB-FT @ 4800 RPM
  • * Performance numbers measured at the wheels

Gains:

  • 569 HP @ 5500 RPM; 624 LB-FT @ 3800 RPM
  • * Performance numbers measured at the wheels
Price: $3,495

It seems that prices have come down from a few years ago. It works out to $ 37.50 for 1 horsepower = exceptional value. 
If you have a Mercedes-Benz with a bi-turbo engine visit RENNtech...here.

 

Sunday
Nov132011

Bio Digital Human

Cool...enjoy!