A few months ago we heard that GM wanted to make Chevrolet a global brand, the first reaction is that they are perhaps boasting, prior to skepticism setting in.
The Cruze was recently launched in Canada, we saw ads that the car won numerous accolades in several countries across the planet. You then wonder...where does this car come from?
In Detroit you wonder where does the Sonic come from?
Being a "little" familiar with GM, we know that " V8 rear wheel drive" comes from Holden, "mid size sedans" come from Opel, we never questioned where small cars come from. Perhaps due to the fact that GM did not have leading edge small cars....its was a who cares situation.
We have visitors from Korea to our publication, and figured...that we have done reviews of Hyundai's and Kia's and we would appear on a search.
During NAIAS we attend a presentation with Mike Arcamone, Jay Cooney, and Lee all from GM Daewoo for whatever reason the attendance is small (at first blush it would make sense).
Lets start connecting dots...
<> GM Daewoo builds 2 million vehicles a year sold in 150 countries.
<> GM Daewoo has an engineering / design staff of 6,000.
<> The Regal was "done" by Opel, the Cruze is "done" by GM Daewoo (Lacetti).
<> The Sonic is "done" by GM Daewoo (Matiz).
<> Yes...GM Daewoo does small cars...its the small car supplier within GM.
<> Yes...the majority will be branded as Chevrolet.
 Suddenly Chevrolet becoming a global brand is a no brainer...to the point of how come we did not catch this one. Did you?
 Perhaps the review of the Cruze also attracted visitors from Korea to our publication.
 This is a totally interesting / informative conversation.
We all know that in that area of the planet, at a certain point you no longer drive (especially on week days), you are driven, and rear seat amenities/luxuries are crucial. The Buick LaCrosse which becomes the Alpheon in Korea, the entire rear seat area had to be dramatically redone to meet Korean expectations.
Where is the moment...
Wow...2 million (a lot of cars)... one moment
Mike Arcamone is Canadian from Montreal...two moment.
These guys from Korea are totally cool...three moment