We are flooded with unprocessable information from a myriad of sources, accompanied by an inexorably decreasing attention span, reinforced by increasing time pressures.
Is anyone really reading or watching all the content that is published in the Social Autosphere (did we coin the term?) or the Social Autotainment (are we coining another term?).
We always encourage our readers to be their own editors, to apply their own filters towards what media to consume, and from whom. Especially at a time of increased content from various sources, and pundits. Yes...we will continue to incite our readers to be their own editors!
We don't do the news, we get a flood of daily press releases from a myriad of sources. Its always fascinating to see the press releases, disseminated by a multitude of online outlets. We agree its a great way to generate quick content that occupies server space in a cloud.
Some folks in the Social Autosphere generate content that covers every aspect of the Autosphere / Autotainement, attempting to be everything to everybody...need we say much more! You have to wonder who is attracted by the blanketing of the autosphere by the content factories.
At Strada we continue to make it simple, clear, and up front "Brain Power to Energise your Automotive Experience" and "Passion in everything that we do, we don't follow we lead"...we strive to arrive at the next level, to always include passion, to take a leadership position.
We must be doing something right, our readership is constantly increasing, incrementally, not by leaps and bounds which would probably scare us silly.
Are we going to change for "2thousand&12" what do you think? We don't think so...it remains a "publication crafted with passion".