The other day we were watching an informative program on the history of photography.
What struck us is the idea that in 2013 dealers are constantly advised to take more than less photos of vehicles they want to sell.
Think of this for a moment, in 2013 at a time when everyone has a camera (be it a camera or smart device) there are folks telling dealers to take more than less photos.
Here is the deal...
- Back in the day when you still had to load a roll of 35mm film in a camera, and film development remained a slow and cumbersome process.
- To accelerate time, one would load a 12 or 24 photo film, carefully take the photos, rush to a film development facility, rush back a few hours later to pick up the photos (hoping they were all good), and pay a substantial amount for the development.
- Then rush to a courier service to have the photos expedited to a "prospect", and again pay for the courier service.
- This process was often repeated several times in a day.
Think about this for a moment, buy a camera, buy the film, carefully take photos, pay for development, pay for a courier to have the photos delivered, and wait 24 to 48 hours to have a conversation with the prospect. Quite the process...
- With a digital camera, you can literally take hundreds of photos of one vehicle.
- You can quickly edit the photos.
- You upload the photos on a photo sharing site.
- Send an email with a link to the prospect.
- A few hours later have a conversation with the prospect.
- At minimal cost, compared to a few year ago.
It begs the question why are folks still telling dealers to take more than less photos, when its so easy and obvious to quickly send a ton of quality photos to a prospect.
True story from way back in the day...
Its mid January in a conversation with a fellow in a cold climate and a few thousand kilometers away. This fellow mentions that has an Aston Martin that he wants to sell. The fellow is told to take photos of the Aston, and to courier the photos, in the meantime to fax the ownership information.
Once the photos arrive by courier, the conversation is resumed, a price is agreed upon, the fellow sells the car.
Back in the day, it was an Aston Martin, it was worth guiding the seller in the process of taking photos, courier, and so on.
Today it would be more photos, and in a few hours the conversation could resume.
Let alone take more than less, photos provide a competitive advantage.