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2017 Honda Ridgeline

2017 Honda Ridgeline Black Edition

3.5L V6 280 HP with 6 Speed Automatic Transmission

Black with Black-Red Inserts Leather Interior

The photo gallery/slide show of the

We were anxious to spend a few days with another mid size pick up. This new Ridgeline caught our attention from the launch...with its decidedly more pronounced truck look. The styling is appreciably more pick up than the previous version. Its angular, upright, which generates an improved street presence, especially with the Black Edition.

Finally the Ridgeline after all these years looks like a pick up with character and attitude.

One direction for mid size pick ups is to build a smaller "commercial" pick up. The other direction is a softer "utility" with a box. The Ridgeline is in the utility with a box camp. Which from our perspective is a good thing. Honda is not really in the the pick up business.

The interior is well executed with contrast stitching on the leather, augmented by subtle red inserts. In addition to being immense as you would anticipate in a crew cab. All the expected features are present, navigation, back up camera, power seats, to name a few. As well as a solid sound system with 540 watts and 8 speakers.

The rear seat is spacious with adult leg room, as well as versatile with folding seat cushions.

Yes...the bed is plastic lined with an additional lock able compartment in the floor which is surely useful to carry items completely out of sight. There is also a 120 volt power outlet to facilitate tailgate parties, or other social activities.

You can configure your own

How does it drive?

Disrupting the pick up tradition the Ridgeline has a transverse engine which is an immediate reminder that its a platform that comes from somewhere else in the Honda family.

The cool now looks like a pick up, while driving like a utility vehicle.

Its a wonderful driving experience from the perspective that its a utility with a bed. Smooth, refined, with adequate power, and a responsive 6 speed automatic transmission.

If you are seeking a bed instead of a rear cargo area with a tailgate. You need to experience this new Ridgeline for yourself.


Strada Talking Points:

  • Finally "truck" styling.
  • Well executed interior.
  • Lockable compartment in the bed.
  • Smooth drive.
  • Transverse engine.

The quick review...



2017 Subaru WRX STi

2017 Subaru WRX STi Sport Package

2.4 L Turbo 4 Cylinder 305 HP with 6 Speed Manual Transmission

World Rallye Blue with Black Leather interior

The photo gallery/slide show of the

I can feel the smirk on my face get bigger as I’m walking up to this WRX for the first time. I think to myself “wow that is way more aggressive then my little 2008 Impreza” As you walk around you do notice more bulging fenders, quarter panels, a really big wing, and the typical STi hood scoop.

The model that we got to drive was the Sport Package STi which came with the huge rally wing, LED front and rear lights, power driver’s seat, and sun roof. From the front the car has an aggressive look to that commands respect, and does speak volumes when seen in a rear view mirror. Ours was also erupted with the 6 speed manual and carried an MSRP $40,796. The performance level of the car is tremendous, The majority of the performance you feel is due to the speed you can carry around corners or on/off ramps. Grip level, suspension set up, and brakes are the prime reason why this car is still on the top 100 Ring times, and tied with a Ferrari F430 and ahead of some late 2000’s model Porsche GT3’s.

Sitting in, and driving the car you can tell where money was spent. I’m not sure if that is a good or bad thing but it depends on the type of person you are. The majority of people who will buy the STi will not be concerned that only the driver’s seat is power, or that the exhaust rumble is loud (that’s what the girl friend says) or that the suspension is too stiff.

The interior is iconic Subaru except for the Recaro seats, and actual carbon fibre trim. The radio is the same as you find in the standard Impreza with 6 speakers that can be fed AM/FM/bluethooth, and XM radio. The infotainment system styling is also straight out of the Impreza and is adequate. For the Audiophiles out there In the Sport-Tech model does get a premium Harmon Kardon 9 speaker sound system and navigation as well. Regarding the quality of materials and styling but a Subaru will always have a unique perspective on interior styling, and where the R&D funds are spent.

Transmission wise the new STi gets 2 choices a CVT and a 6 speed manual, ours came with the manual. Shifter feel is direct and throws are short. The clutch is aggressive and is heavier than the pedestrian Impreza and rightfully so since it also has to deal with almost twice the power. Motivating the 2017 STi is the tried and true 2.5L flat 4 being fed 17PSI of boost from a twin-scroll Turbocharger, the outcome of all this is 305hp and 290lb-ft or torque. Peak torque is at 4,000 rpm so if you keep the rpm’s around there or above that the car feels very motivated and moves down the road with authority. Below that the STi feels more sedate and could make a nice daily driver.

Transferring all this power is a slick 6 speed manual, and a trick centre differential that can be controlled from the console toggle switch. Power can be split 50/50 to the front and rear or as low as 20/80 front rear or you can leave it in full auto and the car will send power to the best location based on your driving. On top of the adjustable differential the STi also offers a cool engine management system called SI-DRIVE. This system has 3 different settings, I, S, and S#. I- which is the intelligent mode opens up the throttle more gradually and can reduce fuel consumption by up to 10%. S- Is the nice everyday sport mode which makes the car more lively and good for “spirited driving”. S# is the most aggressive map and doing a pull in 3rd or 4th gear and mid pull you switch maps you feel as if the car just got fed a few extra PSI of boost. Throttle response is very sharp and you feel as if the car is always waiting for you. To be honest the car spent most of the time in this mode and the fuel consumption shows it. As The Colonel say’s “last I checked it still takes gas to make power” and the STi is no exception. Another member of the Strada crew who drove the car said that it reminds him of a go-kart, and in essence it is a big go-kart.

All the small quibs that the 99% of people out there would have issues with this car “oh the suspension is to hard” or “the radio is not that good” or “why is that wing so big?” “400km to a tank!?!” and that is fine, that is not the car for them. The 1% who will buy this car, will buy it for all the reasons that the 99% of the others won’t, and use it.


 Strada Talking Points:

  • Superior handling.
  • Appreciable level of performance
  • Innovative center differential controls
  • Bold street presence
  • Fun

 The quick review...




2016 Cadillac CT6 - Spectacular

2016 Cadillac CT6 AWD Platinum

3.0L V6 Twin Turbo 404 HP with 8 Speed Automatic Transmission

Crystal White with Jet Black Leather

The photo gallery / slide show of the CT6...Click

The CT6 caught our attention at the Toronto Auto Show a few months ago. Needless to tell you that we seized the opportunity to spend a few days, and drive to the Cobble Beach Concours d'Elegance with this CT6,  where Cadillac is a sponsor.

A big car, with a fresh softer styling direction for Cadillac. Its appealing, with a subdued street presence, while the grille makes a bold statement, reinforced by the vertical LED lights which are distinctive to Cadillac.

The interior as expected is well finished, with a seat pattern that emulates the Cadillac logo capturing the attention. The detail stitching, wood and carbon fiber on the dash and door panels ads a touch of sophistication. The power, orthopedic and massage front and rear seats must be experienced to appreciate the sophistication, and simplicity of use.

The Bose Panarey sound system with the pop up speaker in the dash is superlative, frankly anything less would be a disappointment in a car of this caliber. Its clear that the folks at Cadillac know that the sound system must rock.

A power rear seat with generous leg room complements the interior. It might only be used occasionally or perhaps regularly, its all good. The pop up screens mounted on the front seat backs are a novelty. The Panarey speakers in the rear control center enhance the sound.

We could provide you with a lengthy list of all the features, they are all there from panorama roof, to adaptive cruise control, to a cool front and rear camera and a birds eye view camera. Lets not forget CUE which we always find intuitive to use, on this CT6 there is even a touch pad on the console. Needless to tell you that the camera in the rear view mirror is a display of technology.

The actual instruments are for some reason less intuitive than CUE. Blue lines on the perimeter of the gauges are not as legible as needles.

You can configure your own

How does it drive...

This car is a revelation to drive, if there is a next level to how a big luxury sedan should drive/handle this CT6 is the benchmark. Yes...from our perspective its that good. It feels lighter and smaller than its size, the steering is precise, the brakes are robust, the acceleration is good, the algorithm for the 8 speed transmission is well calibrated.

The growl from the V6 is interesting, while the sound of a V8 would be dramatically more appealing, and discreet. The V6 aided by the boost of the twin turbos there is an appreciable level of power for both acceleration, and highway passing.

It begs the question "Am I in such a big car or a small sport sedan?" This car attacks on/off ramps like a small sport sedan, encouraging you to get exuberant. Our tester had 4 season tires, imagine what a set of high performance summer tires will do...while sport mode puts 80% of the power to the rear wheels, and tightens up the entire car.

If you are considering a luxury sedan, perhaps you glanced at a CT6. We urge you to experience a CT6 it will redefine you understanding of handling.

Strada Talking Points:

  • Formidable handling, and driving dynamics.
  • Impressive Bose Panarey sound system with 34 speakers.
  • Inviting power, ventilated, massaging rear seats.
  • Good power from the V6.
  • What a V8 could do.

 The quick review...




2016 Malibu - Its Impressive

2016 Chevrolet Malibu Premier

2.0L 4 Cylinder Turbocharged 250 HP with 8 Speed Automatic

Iridescent Pearl with Loft Brown Leather Interior

The photo gallery/slide show of the

Going back a few years, the first car we reviewed was a Malibu. At the time that car impressed us and several folks who did not think that a Chevrolet could make a good sedan.

We pick up this tester, its Pearl White which is always a "hot color" on a GM car, the styling is fresh, crisp, and its a fastback sedan which you would expect. This car has evocative street presence. While the 19 inch Turbine wheels add character.

The interior finished in Loft Brown leather captures the attention, its stylish and surprisingly well finished for a mid range sedan. "Somebody at Chevrolet did their due diligence to execute this interior". In addition all the features that you expect, from navigation, satellite radio, wifi, back up camera, power driver seat with memory, to name a few are all present. Including a panorama roof.

Did we forget the heated and ventilated front seats. The controls are easy, and intuitive, and will not permit you to be distracted. You cannot enter an address in the navigation system while the car is moving as an example.

The Bose sound system is surprisingly good for a mid range car, and the volume control behind the steering wheel are even easier than controls on the wheel.

Rear seat leg room is ample for adults. The folding seat back increases the versatility, and carrying capacity.

You can configure your own

The drive...its where this car truly captures your attention.

The styling, interior, the vast array of features are almost surprising in a Malibu. Experiencing the 2.0L turbo really caught our attention.

By now we have driven a good choice of vehicles with 4 cylinders, be it naturally aspirated, and with turbos. Most of these engines have comparable horsepower, and every manufacturer tweaks their computer management especially on the turbo motors, to what they think the customer wants.

From our perspective the 2.0L turbo with the 8 speed automatic is a "benchmark" powertrain for a mid size sedan. With solid acceleration complemented by robust passing power on the highway, or when you need to optimise the road position. There is no torque steer, but you sense torque in the steering wheel.

This car urges you to get exuberant...

The steering has a good level of feel for a sedan, the brakes are good, while the 245/40 tires provide the road adherence.  Its not a hard core sport sedan, its not rear wheel drive, its a Malibu that is fun to drive, and urges you to seek the next level.

While we agree that mid size sedans are migrating towards utilities.

If you are considering a mid size sedan, and perhaps the Malibu did not even blip on your radar. Agreed...there are numerous wonderful mid size sedans being offered by various manufacturers. We urge you to experience a Malibu 2.0T for yourself prior to finalising your decision.

The car will refresh your priorities, and raise your expectations.

Strada Talking Points

  • Attractive styling
  • Compelling interior finishes
  • A deluge of features and technology
  • Benchmark powertrain
  • Strong value proposition

The quick review...




2016 Prius V

2016 Toyota Prius V

1.8L 4 Cylinder + Electric Motor 136 HP with CVT Transmission

Absolutely Red with Black Soft Tex interior

The photo gallery / slide show of the Prius

We are always looking forward to spending a few days with an hybrid. Although hybrids seem to have taken a back seat, we remain enthusiastic towards hybrids, and were excited to spend some time with this Prius V.

At a time when all sorts of utilities and trucks are capturing everyone's imagination for a multitude of reasons. While everyone is talking about autonomous vehicles as if they are almost around the corner.

Here is a Prius V which is the same size and usefulness as a utility vehicle, and with an adaptive cruise control that provides a glimpse into autonomous vehicles.

Lets call the styling unique, and purposeful and we all have our own preferences. Agreed the street presence immediately communicates that its an hybrid. The Absolutely Red augments the street attraction. Its not a sedan, or a utility, its an aerodynamic station wagon.

The interior is positively immense for the size of the car...its huge. Well executed, with good materials and finishes for the price segment. The fact there are no instrument panel behind the steering wheel reinforces that this car is different...its an hybrid.

All the features you expect from a power driver seat, navigation, back up camera, satellite radio, heated seats to name a few are present. The front seats are comfortable even on an extended trip, while the roominess of the interior augments a sense of overall comfort. The sound system is good, and we agree that blind spot monitoring should be present.

The rear seat is adjustable which makes rear seat leg room a non issue even for oversized adults. Everyone was pleasantly surprised with the back there is a ton of room back here. Lets not forget the full size panoramic roof.

The cargo area is more than adequate, and folding down the rear seat augments the versatility of the Prius V.

You can configure your own Prius

How does it drive?

Its an hybrid and in normal or eco mode we agree that its a little sluggish especially on surface streets. In power mode its as good as the majority of 4 cylinders with a turbo. The coolest is the EV mode which is totally quiet, and a great way to drive in your neighborhood streets.

Its not a sport anything, its an hybrid everything. From our perspective the steering is good for an hybrid, the brakes are regenerative and good for an hybrid, the same for the suspension. It inspires confidence to drive under normal conditions.

The sound of the 4 cylinder coupled to the CVT belies the performance of the car. You always think that you its "slower" than it really is. Observing the app that shows the interaction between the 4 cylinder and electric motor provides additional insight into what is really going on.

The highway performance is simply remarkable, its quiet, with a surprising reserve of power, accompanied by no down shifts. With the adaptive cruise control its a totally cool and enlightening highway experience, as well as comfortable.

Should you consider an hybrid? Obvious its you decision...with the higher number of 4 cylinders with a turbocharger, a 4 cylinder with an electric motor is quite similar.

Strada Talking Points:

  • Its functional and versatile
  • Positively huge interior space for the size
  • Superior highway performance
  • Seamless "adaptive cruise control"
  • Its faster than you think

The quick review...




2016 Toyota Tacoma

2016 Toyota Tacoma Doublecab TRD Sport

3.5L V6 278 HP with 6 Speed Automatic Transmission

Barcelona Red Metallic with Dark Grey Cloth

The photo gallery/slide show of the

To continue our urban truck experience we surely had to spend a few days with a refreshed Tacoma.

The first thing that grasps our attention, this truck has an endearing ruggedness about it which is simply cool. It instantly communicates that its a pick up. You open the door and the pick up message is reinforced and endures with the interior.

The street presence is subdued its a mid size pick up in an environment that is ruled by full size gargantuan pick ups. While the styling absolutely conveys an image of solidity.

It has a truck interior, its stylish, well executed, with good materials, but a truck interior. In this version the cloth seats are refreshing, its not trying to be anything else than a well idone truck interior in a truck. Again its cool...

All the features that you expect are there, from a comprehensive back up camera that actually shows the rear step bumper, to navigation, satellite radio, automatic climate control, partial power seats, a reasonable sound system, locking name a few.

Rear seat is spacious for a mid size pick up with good leg and head room, as well as the folding seat.

Let's not forget the GoPro mount on the windshield.

Its a Toyota pick up, its conservative, its in some ways a throw back to when pick ups were pick ups, its rugged, with a distinct identity. Yes...a 2 speed transfer case is standard.

You can configure your own

Wondering how it drives?

It feels absolutely, totally rock solid. You immediately get a feeling that nothing will discourage this pick.

Reasonable power, slower than faster algorithms to shift the transmission, precise steering, and strong brakes. It feels and drives like a purposeful pick up, its endearing especially if you are looking for the pick up feel that is often missing in some trucks.

Its great on surface streets, easy to navigate mall parking lots, while seeing the rear bumper on the back up camera is more intuitive that orange and red lines alerting you of the distance.Its a little sluggish on initial acceleration, but throttle up the V6 comes alive with an improved algorithm for the transmission.

Its a superb highway cruiser with acceptable passing power, and no wind noise even with an open bed.

If you are seeking a mid size pick up with a genuine pick up feel, a standard 2 speed transfer case, and rugged good looks. Make it a point to experience the Tacoma.

Strada Talking Points:

  • Conservative with pick up cool
  • Solid feel that is reassuring
  • Wonderful pick up feel and driving
  • Obvious you sit high
  • Plastic liner in bed not sprayed on.

The quick review...




2016 Honda Civic

2016 Honda Civic Touring

1.5L 4 Cylinder Turbocharged 174 HP with CVT Transmission

Crystal Black Pearl with Black interior

The photo gallery/slide show of the

The new Civic caught our attention a while back, and obvious that we had to spend a few days with this version of Canada's best selling car.

From our perspective this Civic is a bold styling move by Honda. Heightened in your face street presence, compared to the previous versions which were discreet. The grille, headlamps, more pronounced fastback styling all make a contribution towards the bolder statement.

We will concede that black is perhaps not the best colour to really bring this new Civic sedan to life. Styling and colour are personal preferences, this Civic rocks compared to the previous versions.

The interior feels positively large for a small sedan. The dash is refreshing, the instrument panel gauges assembling themselves every time your start the car is cool and entertaining. In Honda tradition the prominent gauge is the tachometer which sets a purposeful tone.

The center of the dash screen looks and feels like a tablet while being well integrated into the dash. Honda deserves credit for the execution of the center screen.

Obvious, the interior is well finished with good materials and feel for this price range.

This tester is the Touring version with a wide selection of features from power seats, sunroof, superior sound system, satellite radio, navigation, back up and right hand camera, adaptive cruise control to name a few. Let's not forget the automatic climate control.

Its a small car with a ton of features.

The rear seat has ample leg room for adults, while the trunk is positively immense for this size of car, made even more versatile with folding seat backs.

You can configure your own

How does it drive?

You expect any Honda to drive well, its an intrinsic part of the Honda DNA, and this Civic follows the DNA, and drives very well for a small car.

It has a reasonable level of power from the 1.5L 4 cylinder, the CVT transmission is smooth and calibrated to the engine, the electric power steering transmits an appropriate sense of the road, the brakes are stunning in their power.

In an urban setting its agile, nimble, feels quick, even if initial acceleration is subdued. Its easy and fun to navigate surface streets, and parking areas. While being a reassuring car on broken pavement, always keeping its composure.

On the highway it cruises effortlessly, is very quiet, and has a surprising level of passing power.

Its clear that Honda is on a path of constant improvement and was attentive to a myriad of details on this car. It does everything well in a thoughtful middle of the road fashion. Is it a sport sedan...not really, but it sure handles well. Is it fast...not really but it always has adequate power.

The adaptive cruise control is useful and relaxing in an urban commute on 400 series highways around the GTA. Also a revelation that a car in this price range has an adaptive cruise control.

If you are considering a small car, and for some reason have missed the Civic on your radar. Make it a point to experience a Civic, the competency of the car will surprise you.

Strada Talking Points:

  • Bolder styling with heightened street presence.
  • Impressive center of dash screen.
  • Well designed and executed interior.
  • Back up and RH side camera.
  • Adaptive Cruise Control in this price segment is a pleasant surprise.

The quick review...




2016 Chevrolet Colorado

2016 Chevrolet Colorado Crew Cab SWB Z71

3.6L V6 302 HP with 6 Speed Automatic Transmission

Red Hot with Jet Black / Grey cloth insert interior

The photo gallery/slide show of the

It's a cool "urban truck"....

Although at the launch of the Colorado we had reservations about a compact/mid size pick up from Chevrolet. Full size pick ups make a compelling "macho" statement. While their size is often overwhelming in an urban environment, even with all the cameras.

They are big...

The Colorado removes the emphasis from big. Its similar to pick ups from a generation ago. Agreed considered small by current full size pick ups. It fills a void in the "urban" pick up segment.

In an urban setting its right sized, pleasant to use, while making a reserved statement, with discreet street presence.

The styling is let's call it pick up attractive, and the red of our tester made a strong statement.

The interior is refreshing from the perspective its a pick up that is not trying to emulate a luxury car. The fit and finish is very good, the cloth inserts on the seats are distinctive. We appreciated the interior styling, choice of materials, and the "pick up" message the interior sends. can get a full leather interior if you absolutely need to emulate a luxury car.

As you would expect all the features are present from a good Bose sound system, navigation, satellite radio, obvious power windows, locks, back up camera which is surprisingly very accurate, opening rear glass, lockable tailgate which is cool. Lets not forget the 4G WiFi.

Rear seat leg room is very good, and obvious better than most mid sized sedan.

You can configure your own

How does it drive?

Compared to a full size pick up its a "sports car", with better manoeuvrability which inspires you to be  a bit more spirited. Good on center feel of the steering, strong brakes which you always expect in an unloaded truck, and agile acceleration especially at full throttle, the V6 has an authoritative growl, with a well calibrated transmission.

This tester had the Z71 option with a 2 speed transfer case which from our perspective is essential in any 4 wheel drive pick up, as well as a rear auto locking differential to increase the versatility. The off road suspension ads a level of stiffness which is a personal choice. It also includes an old fashioned skid plate under the transfer case.

Probably for the sake of fuel economy bragging rights part throttle operation is sluggish, you can sense that its due to software coding and algorithms.

Yes...a pick up is always useful, there is always a bunch of stuff that you can suddenly do and/or carry.

If you are considering a pick up, and the full size version is simply too big. Or if you are considering a "utility" vehicle, and are concerned that it will put you in the "me too" category. The Colorado works well as a pick up, and a cool utility vehicle with a frame, 2 speed transfer case, 4 doors, and a bed to haul all sorts of stuff.

Strada Talking Points

  • Right sized for an urban truck.
  • Appropriate pick up interior.
  • All the features you expect including a 2 speed transfer case.
  • Pleasant styling.
  • Good level of power from the V6.

The quick review




Another Prairie Drive with a Sonata

You could not make this up, if you tried.

A few years ago we had an opportunity to go for an extended Prairie drive in Manitoba with a Hyundai Sonata, our story is

In the interim we had an opportunity to review a Sonata Sport 2.0T.

A few days ago in Saskatchewan on a very tight schedule we get another Sonata, a 2015 Sport to go for another prairie drive. If Manitoba is flat, northern Saskatchewan is flatter if there is such a thing.

First thing that captures our attention, another prairie drive, another Sonata.

Doing a review there is always time to leisurely inspect a vehicle, drive it under different circumstances, roads, reflect, and perhaps even mentally compare to other vehicles.

It starts at the rental counter "What car do you have for me?" the reply "A blue Sonata" and we are given the key fob.

This was a case of flying in, stopping at the counter to pick up a rental vehicle, and having to travel an additional few hundred kilometers.

Mentally "Another Prairie Drive, another Sonata, can't make this up if you tried."

This Sonata is a Sport, with push start, keyless entry, dark blue metallic, a cool car.

If you have ever driven in the Prairies, the total flatness, the road and scenery disappearing in the horizon, has a tendency to generate "velocity creep". From the perspective that you are never catching up to the road, scenery. Its an eerie feeling.

Its a stunning bright sunny day, late morning, and this Sonata starts to "rock and roll" down the road. Its a Sport the suspension is stiffer, this car is similar in handling to the 2.0T we reviewed without the power which in the Prairies is a good thing in light of velocity creep.

This car feels good, inspires confidence, is comfortable, and after travelling a few hundred kilometers you are still refreshed to hold a business meeting.

To our travel companion "You know this Sonata feels good, and is a cool car to drive in the Prairies"

As an aside if you have to travel in remote areas of Canada, ensure that your mobile phone carrier provides service. In our case when we travel we have 2 mobile phones, with different carriers, its always the same phone, that defaults to "no service" in remote areas. Check with your carrier.

One more thing, travel in good weather, daylight, and augment your level of caution. The roads are good, the markings for curves are non existent, the signs of wildlife possibly crossing the road are numerous, as well as "open range stock".

Hyundai Sonata and a Prairie Drive is a memorable experience.




2015 Ford F150

2015 Ford F150 Platinum with FX4

3.5L Ecoboost V6 365 HP with 6 Speed Automatic Transmission

Ruby Red Metallic with Black Leather

The photo gallery/slide show of the

You probably anticipated that at some point we were going to spend a few days with an "aluminum" F150. This tester is the Platinum version with the FX4 off road package. 

For 2015 Platinum is as good as it gets, its the top of the line version of the F150, yes this truck has an impressive array of features.

From our perspective an aluminum pick up is an innovative decision by Ford, especially when the aluminum comes from recycling. There is a cool factor about the aluminum, which feels different to the touch, when you close a door, or close the tailgate. Lets say that it has a muffled sound of increased solidity compared to steel.

Its also lighter which is the real benefit of the aluminum body, in addition to not corroding.

The street presence is totally in your face, how can anyone miss a metallic red pick up with an immense Ford blue oval in the grille, you know that its a pick up (obvious), and its a Ford. The grille with augmented by the chromed bumper below enhances the presences of this truck.

All pick ups are big, this F150 seems incrementally bigger.

The interior is immense, and well finished with leather seating surfaces. The features are impressive, from a panorama roof, 360 degree camera, robust Sony sound system, navigation, adaptive cruise control, satellite radio, heated and ventilated seats, remote tailgate name just a few.

The features are comparable to and in some instances beyond any luxury vehicle.

You can configure your own

Pick ups are big, bold, and usually perceived as a vehicle primarily for men. Lets be aware that pick up sales in Canada are inexorably increasing on a yearly basis.

We had the unique opportunity to see how an "immense, red, pick up, with retractable running boards, a myriad of cameras will fare in a feminine environment".

A mid size car is diminutive next to this F150, the running boards immediately make access easier than a car, the various cameras facilitate parking and negotiating tight spots. We know that women appreciate the higher seating position of SUV's, they simply love the height of a pick up.

The initial reservations of the physical size, are quickly dispelled, while becoming a cool factor. Obvious the interior space of the cab is an added feminine feature in a family environment. From the feedback we received, fair to say that women love pick ups...once the initial size reservation is overcome.

How does it drive...

The Ecoboost has a good reserve of power, the 6 speed automatic is well calibrated with responsive shifts, the steering has an accurate feel, the brakes are strong. Its feels like a block of aluminum with no squeeks, rattles on any surface, just plain solid.

Although the ride unloaded is quite stiff, and would feel better with some load in the bed to smooth out the suspension. This FX4 version has aggressive tires it was a surprise as to how quiet they were on the highway.

The cool factor of this truck is HUGE, the features are extensive. If you are considering a pick up, you need to experience an aluminum F150 prior to finalising your decision.

Strada Talking Points

  • Solid/substantial feel of aluminum
  • Strong Ecoboost V6
  • Extensive array of features
  • Easy to drive
  • Compelling feminine appeal

The Quick Review