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Genesis A New Luxury Brand


From the press release...

Today marks the launch of Genesis Motors Canada, a new entry into the automotive industry that will compete by going beyond simply delivering world-class vehicles, to exceeding customer expectations with a modern, human-centred purchase and ownership model.

Genesis will compete amongst the best automotive brands in the world with vehicles that deliver refined performance and athletic elegance in design. However, setting Genesis apart from competitors will be human-focused innovation creating a stress-free customer experience. Key to that approach will be a modern, comprehensive online platform to empower a luxury automotive customer in ways unique to the industry.

For example, potential owners will be able to schedule a “Genesis at Home” demonstration and vehicle test drive with a Genesis representative at a location of their choosing. They can even complete lease or finance paperwork, make a deposit, and place an order for a new vehicle through the digital platform from the comfort of their home or office.

Equally important, all quotes are transparent, with set, all-inclusive pricing. As a result, every price for a Genesis vehicle not only includes delivery and destination charges typically added-on at purchase, but also services such as complimentary scheduled maintenance and navigation software updates for 5 years or 100,000 km. Further, the Genesis at Home concierge service extends from the purchase process into the ownership period where customers can have their vehicle picked up for scheduled maintenance, left a courtesy vehicle, and returned when complete.

How new is the Genesis? Our review of the 2010 Genesis its been around for a few years.

Agreed...Hyundai faced a steep uphill vector from the outset with the Genesis brand and subsequently with Equus...a formidable challenge.

Its refreshing to see Hyundai apply their Genesis knowledge curve from the past few years, and take a fresh, innovative, and disruptive approach in selling the Genesis cars in Canada.

Simple...forget visiting a dealer showroom, we will come to you.

Say what you want, its refreshingly disruptive, and Genesis deserves credit for disrupting the business model.

Is it going to work?

Imagine for a moment...the Genesis factory comes to you, and you agree to a 12 or 24 or 36 month subscription to a Genesis. Never leave your home or office, with full valet service and a replacement vehicle when the Genesis requires service. 

Its a superlative CX (customer experience)....

PS - Take a moment to browse the Genesis site.