In the early days of the automotive industry in North America banks refused to lend money towards the purchase of an automobile. Its was not a prudent credit risk to lend money towards the purchase of these new fangled inventions that were slowly displacing horses.
In 2009 its sort of the same situation with a modern twist.
Homes without mortages would be challenging to sell. Vehicles being the second most expensive acquisition a consumer will make without financial services would not sell. The automotive industry is a business, any business needs to create customers, in the auto industry financial services is an intrinsic element in creating customers.
At some point some manufacturers (not to mention names) forgot that without propriatery financial services controlled by the manufacturer its an arduous task to create customers. Perhaps at one time the propietary financial services created too many customers.
Which leads to the question: Is it the product, or the financial services or a combination of both. Yes it can get very interesting especially when the variables are empowered by technology.
You can quickly conclude that a strong product requires less financial services assistance, a weaker product will get increased financial services assistance. Its easy with technology to develop and deploy a myriad of scenarios depending on the specific requirements.
The fascinating part, CSM (Citizen Main Street) has no desire to understand all the variables, and vagueries that are related to the financial services. CSM undesrtands that if he waits towards the end of the month, in all likely hood he will get a better financial services deal than at the beginning of the month.
Without propriatery financial services the auto industry in North America would not be where it is today, and will not be successful in the future.