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Good Morning!

Another Friday, and another Vroom Room...yes as usual we have cappuccino and biscotti make yourself comfortable.

This might be the month to show some light at the end of the tunnel in the US auto market. It might just do a bunch of folks some real good. While keeping in mind that compared to last year (when everything was headed for the dumpster) is an easy comparison.

Some of light at the end of the tunnel is positive.

We were at the classic car auction, if you missed our photo gallery here it is. The mood was subdued. 

Is it really over "The Hard Sell" what do you think? Most retailers would love to know what makes consumers tick, or where are the hot buttons. In the meantime it seems that most retailers prefer to err on the side of caution. 

Its the same with the recovery, everyone wishes an instant return to the "good times" (in the auto industry it was 2007), at the same time everyone knows that its not going to happen anytime soon. 

Have you heard of Google Analytics? Fascinating what you can discover and do with technology. 

As you know we were following and supporting the "May the Best Car Win" or is it the CTS-V challenge. Imagine the drama, a few days before the actual challenge with purveyors of fine automobiles pulling out. Being identified as the "car that did not step up to the plate against a CTS-V" never mind winning or losing or even...just not stepping up.

It was a given that Cadillac would win, however the M3 driven by Michael Cooper was fast. We were a little disappointed that @Jalopnik could not come up with stronger iron. 

Cap Gemini published the 09/10 edition of Cars Online with some interesting, and thought provoking findings (you must register to access the report). If you have an interest in the Internet, Social Media, the auto industry, take the time to register.