Scion in Canada

FOR IMMEDIATE RELEASE
October 29, 2009
Scion announces September 2010 arrival in Canada for the youth

trend-setting brand.



45 SCION dealers part of initial launch of the urban savvy car brand in

Canada



(TORONTO) – Announced at a luncheon in St. Catharine’s today, SCION the

automotive brand that maximizes personal expression will bust the

performance and style conventions when it arrives at 45 SCION Dealers in

Montreal, Toronto and Vancouver in September, 2010.



At a Toyota dealer meeting in 2008, it was announced that SCION would be

coming to Canada.  Dealers were very excited about the possibility of

adding SCION to their showrooms. All the while, Canadian enthusiasts were

able to get a taste of the new brand with interactive concept vehicle

displays and give-aways at auto shows in Montreal, Toronto and Vancouver.




“This is a great time to launch SCION in Canada,” said Larry Hutchinson,

Director of SCION in Canada. “As the auto industry emerges from recession,

one of the largest and youngest demographics will be entering the

marketplace.  Young buyers will be looking to the ever-growing small car

market.  They are not only looking for a safe, high-quality and fuel

efficient vehicle, it is important to them that the vehicle reflects their

personality and lifestyle, and the stylish and trendy SCION brand will be

there to fulfill that need.”



Built upon a “store within a store” format the initial 45 dealers for

Canada include 18 in Montreal, 20 in Toronto and 7 in Vancouver.  These

dealers were chosen for both their location and the ability to address and

anticipate the needs of the growing youth market.  Dealer locations are

centred in and around urban areas with above average youth populations.

Each dealer is already redefining their style to prepare for SCION entering

their showrooms.



“The next generation of young car buyers is carving its own unique social

and cultural experiences, and SCION dealers will be part of their

lifestyle,” Hutchinson continued. “We are very excited to announce the 45

SCION dealers for Canada are already preparing for an edgy new car lineup

and a whole new demographic of drivers.”



SCION will come to Canada with three vehicles:


     The SCION tC compact sport coupe combines style and fun topped with a

     remarkable panorama moon roof;


     The SCION xD blends personality in a subcompact five-door hatchback;


     The SCION xB compact five-door hatchback delivers astounding

     spaciousness wrapped in a cubic cladding that’s game for urban

     adventure.


SCION is not only fuel efficient and stylish, it is all about

personalization.  Upgrades and accessories can be added to any SCION, from

unique wheels, to shift knobs and sport pedals to satellite radio systems

and a broad selection of TRD (Toyota Racing Development) performance

enhancements. Every SCION’s safety system currently includes front

dual-stage airbags, front seat mounted side airbags, front and rear side

curtain airbags, three-point lap and shoulder belts for all occupants.


There will be more to see and hear from SCION throughout 2010, including

the introduction of the lineup throughout the 2010 auto show season and

sneak peek events that target the youth demographic and trend-setters.  To

keep on top of what is to come on SCION, Canadians can visit

www.scionnation.ca.



                                   ###



For images and more details, visit  http://media.scion.ca.



SCION DEALER LIST – October 29, 2009

Montreal

Houle Toyota
Chambly Toyota
Chomedey Toyota
Spinelli Point Claire Toyota
Brossard Toyota
Duval Toyota
Gabriel Toyota
Chateauguay Toyota
Toyota Montreal Nord
Chasse Toyota
Ste-Therese Toyota
Toyota Candiac
Vimont Toyota
Toyota St-Leonard
Longueuil Toyota
Repentigny Toyota
Toyota President
Woodland Toyota

Toronto

Wietzes Toyota
Oakville Toyota
Don Valley North Toyota
Attrell Toyota
Scarborough Toyota
Mississauga Toyota
Markville Toyota
Northwest Toyota
Aurora Toyota
Whitby Toyota
Burlington Toyota
Yorkdale Toyota
Milton Toyota
Woodbine Toyota
Maple Toyota
Meadowvale Toyota
Brimell Toyota
Woodbridge Toyota
Toyota on Front
Erin Park Toyota

Vancouver

OpenRoad Port Moody
Jim Pattison North Shore
Jim Pattison Surrey
Langley Toyota
OpenRoad Richmond
Valley Toyota
Jim Pattison Downtown