Right Stuff
We have been picking The Colonel's mind on a few occasions over a variety of issues that often appear out of nowhere. These conversations are always insightful and thought provoking, and we have shared several on our blog.
Our conversation (white paper) on Wash Out piqued the interest, and provoked increased reflection on the pricing of vehicles in Canada.
The other day we asked The Colonel what is The Right Stuff to be in the car business? We thought it was a simple question which suddenly took on a new meaning for us. Join us in this conversation...
Q- Colonel is there such a thing as the Right Stuff?
A- Guys...this is a loaded question with a multifaceted answer. In brief yes there is such a thing as the Right Stuff in this business.
Q- From where would you start to give us a response, since its a loaded question.
A- What else is new? You have to start in the good ole days, lets call them the good ole days of pre technology.
Q- Are you trying to put a "red herring" in our path (change the subject)?
A- Not all all...if you have a passion for cars you are in the right direction to acquire the Right Stuff...lets call it a burning passion, with fire in the belly to work and play in the car business.
Q- Burning passion, fire in the belly....Can you explain?
A- You need a burning passion to truly understand cars, to understand their emotional and aspirational attraction. Its what most people identified as the "car guy"....the "car guy" was passionate. Fire in the belly is the ability to execute the passion, working and playing is the ability to make money.
Q- That's it?
A- You wish! This person now needs self confidence.
Q- Self Confidence...what do you mean?
A- The ability to make decisions that come from the passion and fire in the belly, and take responsibility for the decisions. It used to be called "putting your behind on the line"...
Q- Are you saying that this "car guy" had this innate sense of what the business, cars, customers, and making money was all about?
A- Exactly...took the words out of my mouth.
We will continue....

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