Empowered Customer - Part 1

As a Customer how Empowered are You?

Customers are well informed, and on the surface made to feel empowered.

Our own recent experience:

A few weeks ago we required a new digital camera to replace our previous model. We are not  experts in digital cameras. We start hunting, and gathering information on digital cameras that suited our intended use (primarily photos of vehicles), and suited our budget (for some reason the desirable models are always more money).

We concluded with a few choices, decided which one offered the best value, or seemed to offer the best value at the time, did price comparisons, and finally got a camera. We were certainly informed, but empowered? The jury is out on the empowerment. Prices change weekly in the electronic industry, this week's good deal can leave a foul taste the following week, knowing this we focused on having adequate empowerment to get good value for our money.

Once information is readily available with the click of a mouse, this can temporarily make anyone feel empowered since they know features, models, prices, reviews. With our camera we did additional due diligence to ascertain the value, and substance we were getting for our money.

At Strada we make an effort to empower our customers with relevant information, and enhance the value they receive. We perform the due diligence to get the most value out of a vehicle, prior to offering the vehicle for sale.

In most instances customers are over informed, over communicated, and under empowered. We notice that many prospective customers are keen on acquiring information, and less interested in being empowered to acquire value, and maximise the value proposition. Its impossible that we are the only one's who are seeing this trend with customers.

Rejuvenating the hunting and gathering process to include collective intelligence is a good start to being empowered, and enhancing value that you receive.

More tomorrow...