Certified Pre Owned...Observations
Somebody said sarcastically that "Certified Pre Owned" is a $ 50.00 word for a "used car that somebody cleaned, and slapped a warranty on it". This might be a bit harsh!
Consumers have an inherent mistrust of "used cars" and it would seem that "certified pre owned" instills additional trust, and confidence. Is it what you call the vehicle...or who you are doing business with that you should trust...or both?
Identifying a vehicle with a $ 50.00 word should not make any difference, especially when everyone is now calling their used cars certified pre owned or a version of it. Everybody has a different inspection procedure with different parameters, and requirements. The same applies to the coverage of the warranty that is offered. The bottom line is that an inspected certified pre owned vehicle with an extended warranty is sold at an appreciable premium. You have to wonder where the value proposition is hiding.
Who you are doing business with...how much does that count? At the end of the day we are people, and we do business with people. We say that we are in the "people business through cars". Our emphasis is doing business, interfacing, interacting with you as a person with feelings, emotions, expectations.
As a consumer you do need assurances that you are getting an excellent used car. You also want to make sure that you are doing business with a dealer that not only understands, but truly cares about you.
In a market place where certified pre owned vehicles, at an appreciable price premium are commonplace. May we suggest that you find, and do business with a dealer that inspires confidence, and that cares about you.