The automotive industry was an early adopter of the Internet, or is it that the early Internet players quickly adopted the automotive industry.
We could have a lengthy discussion regarding the multitude of business models, who was going to get disintermediated, and a variety of scenarios on how it was going to evolve in the short and mid term.
One thing is certain, the Internet has become the Automotive Information Source, and empowered the automotive consumer, like never before in history. There is such a wealth of information, and resources regarding every aspect of the automotive industry. Today's consumer is extremely well informed, and more important empowered.
With this exchange of information, and knowledge. The general consensus is that it should be easier, should save time, and should lead to cost savings.
From the initial concept, and design of any vehicle to when it rolls out of a plant, the Internet plays a role in a multitude of ways.
The automotive industry has an extensive knowledge base on how to use, and what to do with the Internet.
We are embarking on an "Internet and Cars" dialogue to review selected aspects of the Internet, and more important how a consumer can gain added value by using the Internet in a more targeted fashion.