Car 2 - The Story
How did Car2 come about?
As usual we enlist the assistance of The Colonel to answer a few questions, and share his thoughts?
Q - Colonel, where did the seed for Car2 originate?
A - To be blunt, we got tired of reliving the past? We got tired of seeing the same ideas redone.
Q - What do you mean by reliving the past?
A - Its simple, the automotive landscape is contantly evolving, and the majority of the players are on the same page doing the same things. Everybody is answering questions that were asked years ago. I really don't want to get into details.
Q - Used cars, conservation, recycling, environment, how is did it start?
A - At Strada we are passionate about what we do, we are passionate about cars in general, and certain makes in particular. We have been in the car business for over 2 generations. We are keenly aware that the ICE / FF (Internal Combustion Engine / Fossil Fuel) combination is in its twilight years. We did a white paper Think...Verde that gives our position on what we believe will power future commuter vehicles. At the same time we are a little frustrated that most of this new technology is still several years in the future.
Q - OK, but how does it relate to used cars?
A - We put our heads together, talking about what could be done NOW! If you read Think...Verde its insightful as to our position. The cars we deal with are in many cases better, have more features than many new cars on the market, its a fact. They are also as expensive as many new cars on the market. Everybody is touting a CPO program or how good their used cars are. We said its all fine and good, but how can a recent model used car make a contribution that goes beyond coming across as a CPO car with a low finance or lease rate?
Q - Contribution?
A - Yes, contribution to conserving our planet? From the perspective of its nice to read and talk about it, NOW lets do something about it with the business that we know.
Q - How can a recent model used car make a contribution?
A - Lets take a look at this: a) you don't have top build it, there saving in resources and energy, pollution and waste b) a recent model has all the technology as the new c) the recent model cars are a substantial saving from a new.
Q - Its still a used car?
A - There are new cars and used cars, new cars have different makes, models, and so on. Used cars, have evolved from Used Cars, to Pre Owned, to Certified Pre Owned, all attempting to give the message that its a good car. Simple question: if someone would be selling defective / tainted products should he be in business? If a grocery store would have to tell you that their food is safe to consume, what would you think?
Q - Colonel, what are you implying?
A - The industry at large is attempting to give the used car an identity that its Certified meaning that its a good car. This is tantamount to saying "we are grocery store xyz and we sell food that has been inspected and certified to make sure that its not tainted". At Strada we are saying that we have gone a few steps beyond telling people that we have good cars, put it this way if we did not have good cars we would not be in business, good cars are an intrinsic part of our business.
Strada Auto Store
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