With the increasing amount of content, and sound.
Perhaps you might be interested in how we publish Strada.
Our editorial vector/direction has been a constant through the years "Passion in everything that we do we don't follow...we lead" and we are not in the news or eyeball business.
Our main platform is Squarespace, we have always been with Squarespace. How come its not flashier? Simple we publish on Squarespace 5, and to not lose any of our content we remain on Squarespace 5. Although we publish other content on a Squarespace 7 platform. But Strada stays on 5 to keep all our content available and searchable from 10 years ago.
On our Welcome page you can see on which platforms we have content.
The Colonel is a strong believer that technology does the grunt work, while the human brain is doing the thinking. We use technology to do the grunt work, to abbreviate time. Strada is generated on an Acer PC from a few years ago, with a 27 inch screen, and a reasonably fast internet connection.
You should know that The Colonel has no patience for any form of slow technology...none.
The Colonel has evolved from SLR cameras, rolls of film, lenses, and a shoulder bag to haul it around.
Now you see all these folks with cameras, lenses, more lenses, and so on. Agreed it looks very professional. The Colonel believes that the technology in the camera should do the work. While the camera fits in a pocket.
Yes...we use Pic Monkey to edit some of our photos. The crew will also use an iPhone to do shoots,
You need some sort of background sound while generating content. In our case Sirius XM is the provider both on the PC and in the car. The channels 6-7-8-17-26-66-70 to name a few. Surround sound, absolutely.
By now you surely know that we only generate content for Strada, we have 10 years of searchable content on the publication. You also know that our content provides insight and incites a thought process. That you are an enthusiast, in the auto business, or just curious; the content is to initiate a thought process.
Our content is not in the news business, the click or eyeball business.
We constantly make an effort to disseminate knowledge, and its all free. Where does this knowledge come from? Simple we have been in the auto business in Canada for 2 generations, had an opportunity to see most aspects of the business.
At times its fascinating to see the "mainstream" catch up to our content in a delayed fashion.
We don't have all the answers, never did, never will.
We know that we are disruptive.
We enjoy doing vehicle reviews, and ideally we prefer to review vehicles that capture our attention. Perhaps its the reason our reviews are rarely if ever negative. There is always "something" about the vehicles we review that is of interest to us.
Why Do We Do It?
Its a passion, its fun, its disseminating a profound knowledge of the business, its exploring new thought vectors, its being disruptive, always gaining additional insight of the various interactions.
Its the passion...