Lets clarify a point or will it be a few points.
Today there are a lot of folks talking about mobility which is immediately interpreted as some sort of "self driving" or "autonomous" conveyance. Its also become an interesting catchword for a lot of folks.
When you reflect on it for a moment..."An auto dealer is in the people business to provide mobility".
You want or need a vehicle to go from A to B, and all vehicles today will get you from A to B.
Its that simple...
At Strada when we refer to mobility we prefer to think of it as the initial shift from ownership to having mobility on a monthly payment basis.
For decades in Canada we were ingrained in owning the mobility conveyance (car), there was a sense of pride in having ownership of the car.
Fast forward to today and the inexorable rise in consumer credit which is primarily driven by auto loans. It begs the question "Who owns a mobility conveyance?" Not many...
As you read the various virtues, and benefits of autonomous vehicles, from less accidents to car sharing, to vehicles returning home after a short commute...we could keep on going. In Canada we are already a few steps closer towards the model of AV's where less and less folks truly own a vehicle or are seeking an equity position in a vehicle.
Its costing me "So much per month" to have a conveyance that provides mobility.
Obvious that a lot of folks will still own their "toys" be it a car, a truck, motorcycle, hot rod. But the conveyance that is relegated to commuting, going from A to B, doing the errands. That one is on a "So much per month" basis.
Canada is steadily progressing in the "So much per month for mobility" since the past few years. Its the reason that we are seeing record sales.