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Entries in Goodwood (4)


Vroom Room

Good Morning,

Its Friday, its the Vroom Room, enjoy the cappuccino and biscotti, join the conversation and please tell your friends.

Its the last month of the year, only a few weeks to Christmas...a bit of a WoW moment.

Are you somewhat fatigued about all the talk and more talk, and even more talk about the US President elect? We agree it takes your breath away...


Have you noticed that we have the safest vehicles on the planet. It took decades to arrive at this level of safety in vehicles. At the same time we have some lethal folks driving those safe vehicles.

Are we reverting back to the days of "no seat belts" and a "solid steering column"? What do you think?


A few days ago we made a reference that in showrooms there is asymmetry in technology. In case you missed Reflect on this...when you have a conversation with anyone "its eyeball to eyeball" and a when you take out a sheet a paper (think tablet) to visualise a "deal" its one sheet (symmetry).


They are a hot issue in Canada...really hot. At the same time we know that rail cars filled with crude can turn into hot issues too.


If you have been around racing long enough, you surely remember small block Chevies painted "porch grey" with an Traco sticker on the valve covers. A brief history of The modern Tra-Co take a Way back in the day Traco was short for Travers and Coon, and if you are a Chevrolet fan you surely remember the porch grey engines.

If you have been following drag racing for a few years (decades) you surely remember "Elephant Motors" (Hemis) and Ed The web site is here.

Still with drag racing, if you are familair with a yellow dragters with Greer-Black-Prudhomme on the side, you surely heard of Keith Black the engine builder for the dragster. A fascinating video of Don Prudhomme firing up the Keith Black motor in the

Our usual old race cars, a stunning photo galley of the Goodwood Members Meeting.





Vroom Room

Good Morning,

Its Friday, its the Vroom Room, make yourself comfortable enjoy the cappuccino and biscotti. Join the conversation, and please tell your friends.


Its also Remembrance Day lets take a monet to be thankful for all the folks that made a contribution in the various conflicts.

In case in missed...Disruption or What is a post we made last Friday while we were "gone fishing" urging you to be ready to disrupt yourself. Looking at it this morning it was prescient in light of events that followed a few days later.

In Canada we heard Hilary was going to win from the various media and news outlets from folks who supposedly knew what they were talking about. In South Florida all we heard is Trump from folks that actually vote. You have to wonder how come the media was not listening.

Agreed...a bunch of folks got disrupted, and caught totally flat footed.

Canadian Sales

Not a spectacular October but not so bad either, and still ahead for the year. As we said "Is the last quarter a pivot?". Its starting to look like "something" is pivoting. Yes...we will have a better understanding of the something as we progress in the quarter.

To provide you with some insight, at first blush it seems that the finance terms are either getting shorter (almost unthinkable) or there is less pulling ahead and rolling over of deficiencies.

Our usual old race cars and a few drivers too from the Goodwood Revival...enjoy the impressive photo gallery.





Vroom Room

Good Morning,

Its Friday, its the Vroom Room make yourself comfortable enjoy the cappuccino and biscotti, join the conversation, and tell your friends to visit.

Its the 2nd day of Fall...

If you missed our coverage of the Cobble Beach Concours d'

Unifor settled with GM, and Oshawa as well as St.Catherine will remain open for the foreseable future. Yes...its a good thing for everyone. It was interesting to see the initial bluster on the part of GM that they would close Oshawa in the near future, great tactics.

The inexorable march towards utility vehicles, and trucks continues unabated in the Canadian market. You have to wonder when it will stop, or if it will stop at some point. Its obvious that everyone is seeking a multi use vehicle which is more versatile than a car. Yes...the station wagon in its new form endures.

We spent time with a Cadillac CT6 Platinum (top of the line) and a Subaru Impreza WRX STi we will publish the reviews in the next few days. Both are impressive cars.

As we progress towards autonomous vehicles (AV) you can certainly grasp the dramatic changes that will occur in the insurance industry. It will be a case of Big Brother watching 24/7/365 reflect on this for a moment. We are on a vector of relegating our privacy to a myriad of sensors, and data

The unconnected vehicle might just command a premium price in the future. What do you think.

If you dislike shoes with laces like we do, here is a cool self lacing What does it have to do with cars...not much.

As we all wait for interest rates to rise, the Canadian economy to shift to a higher gear; and while we keep on waiting CMS (Citizen Main Street) keeps on borrowing more money. The loan terms on vehicles remain long, real estate prices in the GTA are through the roof, and the Canadian dollar persists in the dumpster.

If you have the feeling that "something" is increasingly disconnected from "something" else...we agree with you. Good thing that money flows freely and that CMS keeps the whole thing going, and going, and going.

If you have read that CADA (Canadian Automobile Dealer Association) continues to stick to their position of keeping banks out of vehicle leasing, and by now have the feeling that its an archaic, and antiquated position we agree with you. From our perspective Canadian banks have had an uplifting effect in providing financial services to the auto business. Some banks are funding manufacturer branded financial services, including the lease portfolios. Indirectly some Canadian banks are already in the leasing business.

Our usual old race cars from the Goodwood Revival 2016.




Vroom Room

Good Morning,

Its Friday, on the cusp of a long week end, its the Vroom Room, make yourself comfortable, enjoy the cappuccino and biscotti, join the conversation.

Are we finally getting warmer climatic conditions? Sure looks like it...yes we will take it.

Have you ever noticed the amount of "autotainment" (auto entertainement) that is disseminated on a daily basis? It sort of makes sense, it engages the folks that thrive on a glancing knowledge of autos, and the auto business. also generates additional fleeting eyeballs.

As you know at Strada we are not in the "autotainment" business.

The early ground tremors are reporting that May is developing into a more challenging month for dealers to sell new vehicles. Perhaps its a question of how much can you pull ahead? We will see by the end of the month.

Think about this...

Is Maserati the sedan and utility line of Ferrari? It sure looks like it. Can we also throw in Alfa Romeo as the economy line? Perhaps a case of premium economy?

What do you think? Leave a comment.

Agreed...we are full of questions this morning, with at least some answers.

Another "think about it"

Buick: The folks that should be buying/leasing a Buick have a cursary understanding of the brand, and where Buick "used to fit" in the auto landscape. Agreed...the folks in China have a better understanding of Buick.

When a brand falls through the cracks, and stays there for decades, trying to resurrect it to resonate with a new generation of customers...not so easy.

One more "think about it"

We have reached the point where being politically correct, sensative, understanding, and putting up with all sorts of sh!t is reaching new and higher heights. In a world where all sorts of algorithms can deal with a ton of issues, and routine decisions. It often seems that humans turn into their own algorithms to review every minor detail, comment, and action.

Go figure...

If you have been around drag racing for a few decades, you surely remember Reher-Morrison in Pro Stock. Its a fascinating story of how they got an edge from the Rat Motor they were using at the time. Its a great read for a long week end.

Our habitual old race cars from the Goodwood Members Meeting...enjoy.