The mantra for the past few years in the auto business is to sell it faster. Everyone is an expert on how to sell it faster, with a myriad of advice regarding every detail of the process.
Needless to tell you that customers also want to acquire a vehicle faster...no kidding.
Lets focus on the selling part...
In Canada if you look at days to sell inventory (new/used) for the past few years, you would conclude that the mantra of selling a vehicle faster has been falling of deaf ears. Agreed...some dealers are selling faster and obvious their customers are also buying faster. But...and its a substantial but...these dealers are a minority.
What is the problem?
There is a ton of technology assisting a dealer to sell faster, and there is a ton of technology to assist a customer to buy faster. Its not the technology that is lacking, its all there readily available.
Technology is not the problem.
Could it be that the problem is that we are humans, empowered with technology, perhaps even confused by technology.