We always mention for years now that we are not in the eyeball business. That you should be your own editor, since there is a ton of "stuff" that is published on a daily basis.
The models change, many folks are on a mission to monetise whatever platform they have with whatever content they can find.
Have noticed "social media" has become a generic term meaning anything and everything. Its a huge sandbox with a gazillion players with all sorts of "instruments" to move the sand around. Obvious that everyone has a strategy, a vector to attract more eyeballs, to better monetise their position.
Almost a decade ago "social media" like the Internet a decade prior was this quasi idyllic place where folks connected, actually met in person, exchanged ideas, and so on. Similar to the Internet the initial idealism has long departed "social media".
We are now at the cross roads where "social media" and "media" are becoming one huge "media bubble", and the distinctions are at times clear and other times opaque.
Not only is the auto business involved with social media, the entire North American political system is a vigorous participant in social media.
We are certain that you can see our thought process here.
In the meantime if you are seeking eyeballs in one fashion or another, you need headlines that capture immediate attention and/or content that is out of the mainstream to again capture attention. Since most folks have no time to read especially on a mobile device. It has to be short, to the point, capture a ton of fleeting attention for a few seconds. Then hopefully start a chain reaction with ash tags.
One way to find eyeballs is to have "sound bites" with appeal even if it lasts only a few seconds or nano seconds.
With increasing competitiveness the sound bites must stand out, must trend, must have ash tags. This thing "trended", generated a ton of momentary interest, was controversial, and so on and on.
Lately there are more questions about "media" and "social media" and what some folks are doing to attract eyeballs, to trend, to have a nano second of fame.
Will it change? What do you think?