We always say that if years ago someone would have told us that we would still be publishing Strada...you know the answer by now.
Agreed...a whole bunch of stuff has evolved, changed, been disrupted during the past 10 years. When we started it was primarily PC's. Think of it the iPhone was not available yet. Today its primarily mobile.
The auto business has gone through a multitude of changes, and almost melting down too.
The economy has endured a myriad of convolutions, now its global, then its local, and so on and on.
Society...what can you say, a bunch of changes here too.
At the same time humans are an old species, we still walk upright, have a brain, need to eat. Lets not forget totally empowered we all go around with serious computational power in our pockets.
Cars...in 2006 they were no longer just mechanical, but nowhere as technologically sophisticated as today. We have gone from hybrids, to electric, to diesels, to gas, from mid size sedans, to trucks. We could keep on going but you can see how stuff changes, gyrates, through the years.
Yes...we are still publishing Strada.
What did we observe along the way:
It takes PASSION to keep a publication going for 10 years.
There is a ton of Pedestrian Knowledge that is being disseminated in sound bites by a bunch of folks.
You need to CONNECT DOTS quickly, efficiently, and in a compelling fashion.
Everything changes, stays the same, goes backwards, creeps forward too.
TIME increases in value, and dissipates faster.
Technology equalizes the playing field, sand box, landscape.
Everyone is seeking an edge, advantage, unique proposition.
The inexorable progress towards increasing the technology content of vehicles.
It remains an exciting, and competitive business.
Metal must resonate to facilitate a decision.
Ongoing evolution and change.
The impact both positive and negative of technology.
Profound, meaningful knowledge remains elusive.
We are not in the eyeball business.
All our content remains published, and searchable...try it.
We provide INSIGHT not sound bites to attract eyeballs.
Yes...even more PASSION.